2017 AWB Annual Report | Page 10

telling our Members’ Stories AWB’s Grow Here campaign highlights how Washington employers are improving lives and strengthening communities. AWB launched its second multi-media Grow Here employer image campaign in 2017, debuting with a television spot during the national NCAA basketball March Madness tournament. M3 Biotechnology: This cutting-edge Storytelling is a powerful way to illustrate how public policy can shape an employer’s success — here and around the world. AWB’s Grow Here employer image campaign told the positive stories of three very different employers, all with the same mission: To improve lives and strengthen communities. the quintessential Washington employer, and McGregor President Alex McGregor is a powerful advocate for farm families and rural communities. life-science company is leading research into a cure for degenerative brain diseases like Alzheimer’s and Parkinson’s. The McGregor Company: Farming is Alaffia: Alaffia, a fair trade body and hair care product manufacturer, demonstrates how free enterprise can alleviate poverty and promote gender equality here and across the world by manufacturing its products in Tumwater using ingredients from the West African nation of Togo. We’re working on something that could help millions around the world. leen kawas, president and ceo, m3 biotechnology