Annual Report 2014 - Page 5

President’s Message Dr. Marc Gabel, President 2014 A s I look back on 2014, it becomes clear how professionalism was at the cornerstone of all our major decisions; we put patient well-being and public interest firmly at the heart of all pursuits. For example, our Physicians’ Relationship with Industry policy advanced the theme of professionalism. It recognized that interactions with industry have long been a part of our professional lives, and while they have value and benefit, they are not without peril. First and foremost, the policy made clear that the relationship we have with industry is a business relationship. Although it is a relationship that may contribute to the provision of the best possible care for our patients, we can’t lose sight of the fact that we will not always share the same goals as commercial enterprises. Our primary relationship is with our patients, and that is the relationship that we need to protect and nurture. “ We put patient well-being and public interest firmly at the heart of all pursuits ” Annual Report 2014 3