We have made it easier
for you to tell us how to
make our policies better.
And then, we set about finding out what you think.
Different perspectives help make what might be a good policy
even better. Different perspectives can also tell us when we are
on the wrong track with a particular policy. For example, we put
forward an idea about moving toward defined scope certificates of
registration. We then asked your opinion.
You identified shortcomings with the plan, in fact a number of
them. After reviewing all the feedback, we agreed with your analysis. The result? We shelved our plan to develop a defined scope
certificate of registration, and looked for other ways to ensure
physicians stay within their scope of practice.
Hearing from different
points of view results in
a better policy.
Public
Physicians
Organizations
The rate of responses
has nearly tripled.
Because personal experiences and insights were shared with us, we
were able to grasp the unintended consequences of our proposed
change. And that is why consultation with the public, the profession and the government is such a crucial part of our process.
Sharing Information through Social Media
We have always made every effort to share information and garner
feedback from our different stakeholders. The advent of social
media, however, has widened the channels of communication,
making it much easier to keep you in the information loop and
elicit your opinions.
In 2013, our social media strategy was fully operationalized. Three
social media channels – Twitter, Facebook, and LinkedIn – were
launched early in the first quarter and our YouTube channel was
launched during the third quarter of the year.
We also established “Share this” and “Follow us” icons on every
page of content, and set up various social media monitoring tools
to monitor conversations happening about us in the online space
and to respond where appropriate.
Live-tweeting during the public portion of Council meetings has
become the new normal, allowing us to broadcast vote results and
other business as it happens.
Members of the public and the profession also are encouraged to
use Facebook and Twitter to ask questions about various aspects of
the CPSO, including how to file a complaint, become a peer
assessor or find information on policies.
We also use social tools (namely, Facebook and Twitter) to promote policy consultations to help us reach a different and broader
audience.
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COLLEGE OF PHYSICIANS AND SURGEONS OF ONTARIO