Cor porate Profi le
The simulations showed
the impact of new orders
on the deliveries of
existing orders. The tool,
now regularly used by
the factory managers,
has boosted throughput
while improving customer
satisfaction.
AOE consultants segmented the customers, defining 12 different behavioral patterns. By looking at
customers over time, they also were able to determine that certain types of customers who started
with one category of product were most likely to buy
a predictable second category of product.
AOE proposed that the retailer give customers coupons for specific product categories that
they didn’t usually buy. By crafting attractive discounts for new purchases in “next best product”
categories, they preserved margin on the products the customer was already buying and increased revenues on products the customer may
not have bought otherwise. AOE managed the pilot program and demonstrated that margins were
improved by 8 percent, resulting in an overall increase in profit.
Custom-made tools for managing manufacturing operations. A semiconductor firm was unable to predict the impact of accepting new orders
at a major fabrication plant. It was unclear whether
filling a new order would cause bottlenecks at certain machines and delay shipments for other highpriority customers.
AOE consultants developed a customized simulation tool for the plant that quickly ran through thousands of production simulations, including set-up
times, run times, stochastic downtimes, even strategic options such as buying new machines. The
simulations showed the impact of new orders on
the deliveries of existing orders. The tool, now regularly used by the factory managers, has boosted
throughput while improving customer satisfaction.
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