Analytics Magazine Analytics Magazine, November/December 2014 - Page 34

g oal - d rive n a n a ly t i c s In the end, Analytics 3.0 will lead organizations to shift their thinking from tactics and technology to strategy and measured impact. Strategic Implementation is Imperative Most leadership today does not realize how expensive it is in the long run to insist upon immediate results and instant payback. Instead of investing time to design and build a modeling factory, they choose to manufacture each new analytic product as custom and demand delivery within nearly impossible timeframes. With big data and analytics, industry typically devalues comprehensive assessment and tailored project design – opting for immediate summaries or projections. Organizations continue to draw little value from disparate, ad hoc analyses that produce some nice-to-know insights, but fall short of driving goal-driven decisions that translate impact back to leadership. It is a common practice to request case studies to evaluate vendors and technology. But it’s misguided, as each implementation is highly situational and based on a multitude of contributors. Just because 10 similar organizations realized substantial gains does not mean that your team is even at the starting line. Case summaries convey very little about 34 | a n a ly t i c s - m a g a z i n e . o r g process and project design issues that are critical to achievin r