Analytics Magazine Analytics Magazine, November/December 2014 - Page 32

g oal - d rive n a n a ly t i c s Why jump straight into drilling sideways for limited resources if there are pressure wells to tap at the surface? Big Data 2.0 Must Progress to Analytics 3.0 The International Institute for Analytics and Thomas Davenport rightfully relegate big data into a 2.0 version on its analytic ma GW&