Analytics Magazine Analytics Magazine, November/December 2014 - Page 11

Organizations need to prepare themselves with adequate knowledge resources and skilled data scientists who are adept at not only building statistical models, but also at using cutting-edge programming for applying machine learning. Business experts need to first ask themselves these questions: What use case will they apply big data on? What insights do we need from the big data? Premature application of big data techniques, either without requisite a na l y t i c s expertise or without the knowledge of the business case to be solved, will result in the waste of human and capital resources. ❙ Durjoy Patranabish is senior vice president of Big Data Analytics at Blueocean Market Intelligence. He has more than 17 years of experience in IT services, KPO and analytics services, and BPO and back-office services for global brands and regional leaders. Sukhda Dhal is a consultant