Analytics Magazine Analytics Magazine, November/December 2014

h t t p : / / w w w. a n a ly t i c s - m a g a z i n e . O R G Driving Better Business Decisions novem ber/ de c em ber 2014 Brought to you by: Analytics vs. Fraud • Big data takes a big bite out of crime • Real-time fraud detection in the cloud ALSO INSIDE: • Goal-driven analytics • Decision analysis survey • Healthcare analytics Executive Edge Durjoy Patranabish, senior V . at .P Blueocean Market Intelligence, on unleashing big data via machine learning