AMIAD - AUSTRALIA & ASIA PACIFIC NEWS - VOLUME 9 - APRIL 2017 December 2017 Vol. 10 | Page 3

Letter from The Editor
Skill, Care & Commitment
By Jon Coetzee, National Sales & Marketing Manager, Amiad Australia.
As a subsidiary, Amiad Australia is like a customer in the
eyes of our Global Head Office (HO), and as a customer we
have to trust that HO will devote appropriately skilled
resources to take the necessary care when processing
our enquiries or orders, and be 100% committed to
delivering quality products on time. This is what our
customers expect of us and their customers expect of them.
My recent trip to HO left me proud to work for Amiad.
Upon arrival, as anyone who has ever visited our HO will
agree, the hospitality was friendly, caring and attentive.
My next observation was that HO was like a revolving door
with a constant flux of staff and customers coming and going
from all over the world for training, seminars, product
inspections and testing. When reflecting on my visit,
three words come to mind, Skill, Care and Commitment.
Skill - I was impressed by the wide range of skills that
converge in one place to deal with all the challenges we,
their global customers, provide on a daily basis. Staff
retention is high, and it is good to see that someone in
assembly could follow a career path that leads to
becoming a global application engineer, or that someone
who came for a working holiday decades ago has found
a job and ultimately, a successful career here. There is
something special about a place like this…it's the people.
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Care - The newly added production facility has been
the focus of investment, time and energy, and it is great to
see how much care goes into every filter. Amiad's global
success was built on quality and those working in the
production facility care deeply about our reputation - our
future depends on it. I was impressed by the effort taken
to connect the metal worker in production with the end
user in the field, needing clean water in a faraway land.
Commitment - While on my morning run through the
surrounding orchards, I saw a number of Amiad products
being used on the property, like fertiliser injectors and an
EBS filter. These surrounding areas are a proven testing
ground for R&D’s latest innovations, and therefore as an
end user of the products, HO demand the same quality,
reliability and robustness from them as the customer
would expect, so to protect and serve the investment
they’ve made in these surrounding orchards.
In summary, Amiad is very aware of its heritage and the
contribution of its people that saw Amiad grow from
humble beginnings to arguably the largest mechanical
filtration company in the world. Skill, care and commitment
have been at the heart of this transformation and will
continue for many decades to come.