AMIAD - AUSTRALIA & ASIA PACIFIC NEWS - VOLUME 9 - APRIL 2017 April 2017 Vol.9 APAC | Page 3

Letter from The Editor A message from Jon Coetzee, National Sales and Marketing Manager at Amiad Australia Free choice, and the ability to make informed decisions to benefit you and your business. In our personal lives the choices we have for the next travel destination, insurance or utility provider have become incomprehensible and unfathomable – in Australia there are more than 40,000 insurance variations available and policies with strings attached. To make the right choice we rely on companies like Trivago ® and iSelect ® to help us. They would typically ask us a few questions to determine our key drivers (e.g. save money or get more value) and our critical success factors (e.g. inclusions for private health insurance), before presenting you with a short-list of options that matches you criteria. This is not a new concept. In 1959, at a time when Australia was experiencing an explosion of mass consumer markets, giving consumers access to many household goods for the first time, the Australasian Consumers' Association – now called CHOICE ® – provided consumers with objective, unbiased advice that, based on practical laboratory testing and research, helped customers/consumers be confident in making the right choice. At an individual or consumer level, choices can be viewed and understood relatively easily. However at the commercial, community or societal level, understanding choice, the decision-making process and challenges that relate to these, can be complex. At Amiad, we believe in choice. Through acquisition, research and development spanning over 50 years, Amiad today proudly offers a wide range of filtration technologies that give you a choice. Like CHOICE, we (the manufacturer) are able to offer you (the customer/consumer) objective and unbiased advice, based on years of research, laboratory testing and practical experience, to help you ‘engineer’ the solution that is right for you. Amiad Australia developed a decision-making framework called Amiad 4D (or Ami4D for short) to Discover the real challenge, Diagnose the root cause, co-create the optimum Design and Deliver measureable results. Amiad has a number of world- class proprietary products and access to a variety of technologies, which may be op tions to consider along with those developed by you, the customer. Our application engineers and product managers, based on their practical experience, in-house research and testing, are able to compare these technologies against your key drivers and critical success factors, and offer you the choice. We have successfully used the Amiad 4D decision- making framework during the Melton project (see Case Study on page 6), and demonstrated our commitment to offering trusted advice and delivering measurable results, by re-visiting a 10-year old project in our Flashback article (see pages 7-8). We trust you'll enjoy this edition of Amiad News and welcome your feedback and comments. A decision-making framework to Discover the real challenge, Diagnose the root cause, co-create the optimum Design and Deliver measureable results. Discovery Diagnosis • Key Business Driver(s) • Site visit • Inclusive Options Development • Project Delivery Methods • Identifying and Quantifying the Problem • Concept Designs and Pricing • Preliminary Design & Pricing • Options Assessment Workshop • Implementation & Evaluation • Critical Success Factors • Performance Metrics & Areas of Concern 3 | March/April  2017 • Identifying the Assessment Criteria Design Delivery