American Motorcycle Dealer AMD 242 September 2019

NOW IN OUR ™ 27 EA th R Y T H E L E A D I N G B U S I N E S S M A G A Z I N E F O R T H E I N T E R N AT I O N A L C U S T O M M O T O R C Y C L E A N D PA RT S I N D U S T RY Model Year 2020 - Harley-Davidson New Models and Technology he headline news from Harley's much anticipated MY 2020 announcement (August 20, 2019) is the long awaited debut of the much hyped LiveWire and what will be a welcome comeback for the "legendary" Low Rider S. "New models, new technologies and more customer choices are featured in the expansive line-up of Harley- Davidson motorcycles for 2020," the company says. "The new Harley- Davidson Low Rider S model brings aggressive style and all-out performance to a 2020 Harley- Davidson model line-up that also includes the all-electric LiveWire model and the new CVO Tri Glide - the ultimate three-wheel motorcycle. "Also new for 2020 is the H-D Connect service, a subscription-based cellular connectivity service for select Harley-Davidson motorcycles, and the Reflex Defensive Rider Systems (RDRS), a new collection of rider- control technologies for select models that includes traction control and an advanced Antilock Braking System (ABS). "The new models and advanced T technologies are components of the 'More Roads to Harley-Davidson' plan to accelerate building the next generation of riders through new products in additional motorcycle segments, broader access and a commitment to strengthen dealers globally." Harley-Davidson Chief Marketing Officer Heather Malenshek was quoted as saying that "Harley- Davidson offers riders a host of new models, gear and accessories for 2020 as we leverage our unmatched ability to blend style, performance and technology in products designed to elevate the motorcycling experience. This year Harley-Davidson offers more choices for more riders than ever before." Though it may no longer feel all that new to those who have witnessed its five-year gestation period, the LiveWire model is an "all-new, all- electric motorcycle, an exhilarating and evocative new model designed to offer the rider a high-performance motorcycling experience infused with a new level of technology, and the premium look and feel of a Harley- Davidson product. "Propelled by the immediate torque of the H-D Revelation all-electric powertrain, the LiveWire motorcycle is capable of rapid acceleration with just a twist of the throttle - no clutching or gear shifting required. With up to 146 miles of range" (city) or 95 miles (combined), based on the SAE J2982 Riding Range Test Procedure and expected performance of a fully charged battery when operated under specified conditions. With "performance optimized for the urban street rider, the LiveWire model is the first in a broad portfolio of Continues on page 12 >>> After five years in the making, drum roll please … the Harley-Davidson LiveWire electric motorcycle. SEPT 2019 ISSUE #242 COMMENT BY EDITOR-IN-CHIEF ROBIN BRADLEY H-D MY 2020 - MORE IN HOPE THAN EXPECTATION? ULTIMA MACHINE SHOP SERVICES