American Motorcycle Dealer AMD 238 May 2019 | Page 16

Memphis Shades - 20th Year of Springfield Mile Sponsorship Rossville, Tennessee based Memphis Shades has announced that it will again sponsor both American Flat Track Springfield Mile races for the 2019 season. "We are so proud to announce Memphis Shades has renewed its sponsorship with the Springfield Mile for the 20th year in a row - our longest consecutive sponsor of all times," said promoter Tommra Keisow of Keisow Racing. Renowned for its stylish line of motorcycle fairings and windshields, Memphis Shades is also home to Hall of Fame racer/tuner Babe DeMay's race shop and has sponsored several standout racers including Sammy Halbert, Johnny Murphree, J.R. Schnabel and Kevin Varnes. Springfield, the historic "world's fastest Mile", bookends the series with races in May and September and is the lynchpin of American Flat Track, running the 100th race in September of 2018. "Memphis Shades is the first name in motorcycle fairings and windshields. Our products are made using unique proprietary processes, including gradient colors, patented hardware made of electrocoated aluminum and stainless steel, and stainless steel fasteners," says Allen Mueller, CEO and founder. "They feature angle adjustability, interchangeability and no-tool removal - Memphis Shades has the perfect fairing or windshield for any riding style." www.memphisshades.com Custom Chrome Europe Catalog #48 Germany based Custom Chrome Europe has released its 48th edition catalog, and at 1,728 pages weighing in at a hefty 5 kg (11 lbs), it is a true "desk bender." With more than 40,000 products, over 4,000 of them said to be new for 2019, CCE's Axel Scherer told AMD that it is a major update and has taken "a year of concentrated work, including a quick response to Harley- Davidson's and Indian's new model lines with two fat updates. "A must and standard necessity for every CCE dealer and customizer, with everything you need for the latest V- twin models, it will be continuously updated online with products for Harley's Milwaukee-Eight bikes! "We are featuring service, maintenance, performance, workshop, accessory and custom parts by renowned manufacturers from all over the world. Here you can find everything needed to upgrade and 16 individualize any Harley or Indian V- twin - edition #48 is more up-to-date with the newest models than ever before." The company says it has "gone big" on parts, accessories and service items for Harley's M-8 powered bikes this year (Touring and Softail models), but there are "also a lot of new parts for Twin Cam riders and older H-D model lines. New standards are set by E4 homologated exhaust systems by Dr. Jekill and Mr. Hyde and BSL. Innovative custom parts have been added from top brands such as Thunderbike, Rick’s Motorcycles, Arlen Ness and Performance Machine. New in the CCE program are Screws4Bikes and 5-Star Seats. CCE says it will continue to support Victory riders and that all Kuryakyn Harley, Indian and Victory parts are available. Custom-Chrome-Europe.com AMERICAN MOTORCYCLE DEALER - MAY 2019