American Motorcycle Dealer AMD 238 May 2019 | Page 10
MotorCity V-Twin Expo
A one-day open/public show on
Saturday February 23rd, the MotorCity
V-Twin Expo was a "great success,"
according to Marketing Director
Melissa Wangler.
"Those who attended enjoyed
checking out their favorite brands and
manufacturers, networking, asking
questions and participating in live
product demos. Plus, they were able to
browse the latest products, expo style,
take a first look at the unveiling of the
latest MotorCity Customs creations
and watch MotorCity H-D techs
perform a live build on the showroom
floor."
The event attracted a number of well
known vendors, including Sport
Chrome, who were displaying rotors
and 'Reinforcer' custom wheels
(available through Tucker V-Twin);
exhaust specialists Vance & Hines and
Cobra; Wizards Cleaning Products;
Progressive Suspension; Performance
Machine; Twin Power; Mustang;
Kuryakyn and Rockford Fosgate.
The project was headed up by
MotorCity Harley-Davidson (Detroit)
GM and partner Craig Collins. MC H-
D has always been a 'progressive'
store, always looking to try out new
things and often flying in the face of
convention. Well known for a summer
HarleyFest (June 8/9 2019) that can
attract up to 10,000 people, which is
outstanding for a dealership event
weekend, Craig added a custom
dimension to the dealership in 2016
with the launch of MotorCity Customs
- an already award-winning and
successful custom build business-
with-the-business.
"I started MotorCity Customs the
same year we bought the present
building and have had great success
with it. Unlike most H-D stores, we
won't restrict ourselves to only selling
bolt on H-D product, we are
completely the opposite. Far from
being anti-aftermarket, we embrace it
and value the additional revenue and
customization opportunities it brings
to riders in our area."
The entire facility is 106,000 square
feet and sits on 12 acres. The
dealership occupies 75,000 square
feet of that space.
The MotorCity V-Twin Expo is
something that he hopes to "grow
into a really cool annual event. More
grass roots and intimate than a big
trade show - we've got about 30,000
sq ft we can use for the Expo."
www.motorcityharley.com