American Motorcycle Dealer AMD 236 March 2019 - Page 22

Tucker Show AMD attended the recent Tucker Dealer Show at Fort Worth, Texas (January 2019) and to accompany our review of vendor company and product news we spoke with newly minted Senior VP of Sales and Marketing Greg Blackwell to get his take on how the company draws a line under the past few years and builds a platform from which to win back dealers and take sales from their competitors … hen it was announced that industry veteran Greg Blackwell had joined Tucker as the new Senior VP of Sales and Marketing at Tucker, the general reaction among those who knew Greg, and knew about his background, was that this was a powerful signal of intent. There was some surprise that a former senior LeMans, Drag Specialties and Parts Unlimited executive of many years standing would be invited to take a similar role at their primary distribution rival. It has certainly succeeded as a way to flag a change of culture. It was surprising to many given the controversy that first greeted the announcement of the “merger” between a MAG that included several of LeMans’ top selling brands and W their primary distribution. In early 2014 that announcement was news the market, still traumatized by and in recovery from the impacts of the financial crisis, had to work hard to digest. Given the multiple difficulties that have confronted Tucker since the relationship with MAG was announced in 2014, it is an appointment that can only be interpreted as a positive signal for Tucker, and therefore a positive signal for the market. For Blackwell though, once he got to meet the new MAG board and understood their thinking and direction of travel for the distribution business, the decision became an easy one. “The Board very quickly sold me on what the new ownership wants to achieve, how it wants to do things differently and avoid the mistakes that Twin Power: Under the guidance of industry veteran James Simonelli the legendary Twin Power program has quickly become re-established as a ‘Go- To’ source for well thought out, durable quality stock replacement components, performance upgrades, service staples and workshop essentials; www.twinpower-usa.com 22 AMERICAN MOTORCYCLE DEALER - MARCH 2019 have been made in recent years. The ownership understands that MAG and Tucker need a board that is well- stocked with industry experience and understanding, which it now has, and needs an equally experienced new management team that can draw a agree with their desire to see the businesses in the Group being operated by people with as much industry experience and knowledge as possible. In my experience, the powersports market is unique, one where that experience is crucial, “the board sold me on what the new ownership wants to achieve” line under the past five years, including the filing, and move the business forward practically and realistically. “That they see me as somebody who can contribute to that future makes me very proud. But fundamentally, I especially so with dealers. “When dealers meet a new sales rep for the first time for example, they immediately want to know what their market experience or knowledge is, if they have been a racer, are a rider, have a technical grasp and so forth. If Performance Machine: Now under the leadership of Chris Lindstrom and Sean Delshadi, the legendary La Palma, California based custom brakes and wheels specialist is rapidly ‘getting its mojo back’ with a re-focus on the kind of manufacturing quality backed market leading design thinking that made it the brakes and wheels superstar for decades; www.performancemachine.com www.AMDchampionship.com