American Motorcycle Dealer AMD 235 February 2019 | Page 14

Swiss-Custom 2019
The Swiss-Custom Customizing and
Tuning Show will again be staged at
Swiss-Moto (Zurich, February 21-24,
2019). The show is again partnered
with Custom Show Emirates 2019
(Abu Dhabi, March 28-30), with the
Swiss-Custom winner receiving a trip
to compete there this year.
Swiss-Custom is also partnered with
The Rat's Hole Custom Bike Show in
the USA, with one of the “sought-after
Rat's Hole trophies being awarded in
Europe - an award from the Rat's Hole
Custom Bike Show is regarded as a
veritable Oscar in the customizing
scene.”
Customizers from
across Europe can
enter for pre-
selection for one of
the 50 spaces
available in the
show, with classes
including American Stock from 1987,
American Custom, Metric Stock,
Metric Custom, Sportbikes,
Streetfighter, Classic V2, Classic and
Single and Radical Custom.
The win in 2018 was taken by
respected Lichtenstein based custom
bike builder Reini Servello of Bobber
Garage, who went on to win the Over
“Michael Lichter will present a selection of his most famous works and
unveil some new, previously unseen images
1000 cc Radical Class at the Sturgis
Rat's Hole Custom Bike Show in
August with ‘Monarch’.
An additional feature this year will see
Michael Lichter curating a selection of
his most famous works and unveiling
new, previously unseen images.
www.swiss-moto.ch
“The Swiss-Custom win in 2018 was taken by respected Lichtenstein based
custom bike builder Reini Servello of Bobber Garage with ‘Monarch’, going
on to win the Over 1000 cc Radical Class at the Sturgis Rat's Hole Custom
Bike Show in August and subsequently competing in the Avon Freestyle Class
at the 2018 AMD World Championship of Custom Bike Building at INTERMOT
Customized in Germany in October (www.bobber.li)
Cardo To Join Forces With JBL For High-End
Communication System Audio
Cardo Systems continues its evolution
as the leading wireless communication
systems manufacturer for motorcyclists
with a link-up with JBL - a division of
the Harman Group and one of the most
respected names in the top-end audio
industry.
With embedded audio software
technology developed by JBL
specifically for Cardo at their Los
Angeles audio labs, Sound by JBL now
gives riders the highest standard of
audio quality in Cardo’s latest
generation of Packtalk communication
systems, including the Freecom 4+,
“establishing a new standard of audio
quality for motorcyclists. Our
collaboration with JBL will deliver a
superior audio experience,” says Dr.
Abraham Glezerman, Cardo’s founder
and CEO.
“We have been relentlessly committed
to enhancing our users’ joy of riding
ever since pioneering the Motorcycle
Bluetooth category back in 2004. This
partnership is yet another powerful
example of the innovation behind that
ongoing commitment. JBL and its
world-class audio solutions will allow
us to bring our customers a new
14
standard of sound for the best riding
experience possible.”
After interviewing thousands of riders
over the course of 15 years, Cardo
Systems says it discovered that,
collectively, the three things riders are
most concerned about when looking
for a communication device are
performance, ease-of-use and sound
quality.
Cardo can justifiably claim to have
reinvented performance by introducing
the next generation Dynamic Mesh
Communication platform, improved
ease-of-use with industry-first one-step
natural voice commands and are now
bringing premium audio to one of the
most difficult sound quality
environments imaginable.
Natural voice command operation
AMERICAN MOTORCYCLE DEALER - FEBRUARY 2019
allows riders to simply say “Hey Cardo”
without having to press any buttons,
and the always-on device reacts
instantaneously. The big safety benefit:
hands always remain on the handlebar,
including activation of Apple’s Siri and
“OK Google” by voice command.
The all-new Freecom 4+ combines JBL
driven sound quality with Bluetooth
based natural voice command
operation and a razor-thin control
wheel, available at a mid-range price
point. The Dynamic Mesh technology
that underpins the Cardo Packtalk
concept allows up to 15 riders to join
and leave communications and
conversations with fellow riders over a
distance of up to 5 miles without the
network crashing and the riders
needing
to
re-establish
communications because it doesn’t
use the conventional “cascade
connection chain” technique.
Instead it is, quite literally, a “dynamic
mesh” that allows any rider to join
and leave at any time. It also features
natural voice activation and JBL audio
grade sound quality in a glove-
friendly, ergonomic and aerodynamic
package together with state-of-
the-art four-
way rider-to-rider,
rider-to-passenger
and single-rider
intercom.
“We are excited to
offer top-end
technology at an
affordable price
point for the
consumer,” says
Glezerman. “With its best-in-
class sound, truly natural voice
operation and the innovative razor-thin
wheel, Freecom 4+ underscores again
our ongoing and firm commitment to
developing the industry’s best solutions
and providing consumers with
communication systems that perform
extremely well for virtually any riding
style.”
Glezerman concluded by saying that
“the Freecom 4+ is the best equipped
and best performing Bluetooth
communication system anywhere” -
and it is hard to argue with that claim.
The Freecom 4+ and JBL equipped
Packtalk products are expected to be
ready for the US market in late 2019.
www.cardosystems.com
www.AMDchampionship.com