American Motorcycle Dealer AMD 234 January 2019 | страница 17

Parts Unlimited and Drag Specialties Spring NVP Product Expo Louisville, Kentucky, February 16 – 17 2019 new brands and products will be announced, along with opportunities to connect with the industry’s leading brands. NVP offers some great discounts and incentives.” The company says dealers should “plan to attend Saturday and Sunday, as it will take both days to see the entire show.” Hospitality and additional features for the weekend will include Saturday’s Happy Hour “where you can check out the fashion show featuring the 2019 Spring Collection apparel brands and Saturday evening’s iconic Meet & Greet at the Sports & Social Club in the heart of downtown Louisville’s 4th Street live entertainment district.” Located within a day’s drive for over half the U.S. population, Louisville is described as being “one of the most walkable downtowns with premier dining and entertainment destinations.” www.dragspecialties.com www.AMDchampionship.com clubs and just being part of everyday group rides. Many people in the industry have worked some 30 years to achieve this, and now the data confirms it: more and more women are getting out there and enjoying motorcycles.” The MIC polled 2,472 adults nationwide for the 2018 Motorcycle/ATV owner survey. “For decades, the MIC surveys have served as the census of motorcycling and have tracked a steady growth in the percentage of women who own bikes. “Major efforts to increase the number of women riders go back to the late 1980s when top manufacturers and distributors came together and formed Discover Today’s Motorcycling, the industry outreach program built to introduce new riders to two-wheeling,” said Cam Arnold, a long- time industry executive who organises a ‘Women in Powersports’ networking event in New York City. “The first DTM project in the 1980s spotlighted the historic 1916 Van Buren sisters ride across the country and garnered The Slingshot misery continues for Polaris with another recall. This time due to the potential for the backup camera to fail, possibly causing its voltage regulator to melt and in a classic cascade effect blowing the fuse for that circuit, which could prevent the taillight to work as intended. The fault can affect certain 2015-2016 Polaris Slingshot, Slingshot SL and Slingshot SL LE motorcycles. The City of Sturgis released its final Rally attendance numbers in October - with the 495,000 visitors making it the second best attended ‘Sturgis’ of the past decade. The average age of attendees is said to have been 49 yo, with 25% there for the first time, and the average length of stay being 5 days and 50% staying at a campground. Dates for 2019 are August 2 - 11. Harley was in fourth place in Switzerland for the first ten months of 2018, having sold 2,567 units. Indian Motorcycle (in its European Head Office home market) was 10th with 389 units sold YTD. U.S. Motorcycle Ownership Among Women Now at 19 Percent The Motorcycle Industry Council (MIC), Irvine, California, has released the results of a survey that says nearly one in five motorcycle owners in the USA is now female, compared with one in ten less than a decade ago - the data suggests that women could soon make up one quarter of owners, “which would be a major shift in motorcycling demographics.” Among all age groups, women now make up 19 percent of motorcycle owners. But the 2018 survey showed even greater female ownership among younger generations. Among Gen X motorcycle owners, 22 percent were women, among Gen Y, 26 percent were women. “As the number of Boomer and mature motorcyclists shrinks and are replaced by newer riders, we could soon be looking at a solid 25 percent of motorcycle owners being female,” said Andria Yu, MIC Director of Communications. “We’ve seen with our own eyes many more women riders - on the roads, on the trails, on the track, with families, at motorcycling events, forming BRIEFS much media attention. Throughout the 1990s and until today, the big brands have dedicated increasing amounts of attention to the women’s market, and we’ve simply seen more and more positive imagery on TV, in movies and in many mainstream settings where women on motorcycles are just having fun.” The 2018 owner survey also found that women motorcycle owners spend, on average, $574 a year on tires, routine repairs, maintenance, replacement parts and accessories and modifying equipment, compared with $497 by men. “Motorcycling has grown in popularity and acceptance in American culture in recent decades, which is reflected in the survey. It found that 66 percent of women motorcycle owners say their family and friends would have a positive attitude toward motorcycles and scooters.” Zipper’s Performance says it has taken the popular ThunderMax EFI electronics and merged it with a single-throat Delphi- style throttle body (with the help of some specially made parts) and developed a full conversion kit for bikes with H-D's earliest Magneti Marelli EFI systems. The kit allows you to retain the original wiring harness and gas tank, while upgrading to similar components used in the highly durable and reliable Delphi- based bikes of 2002-2005. Staged in Chile in November, Australia took the win in the men’s and women’s ISDE Championship, with the U.S. men’s and women’s teams in second, ahead of Italy, third in the men’s World Trophy and Spain third in the women’s event. The Junior trophy was won by Italy, with USA second and France third. Harley was in fifth place in market share terms in Austria for the first nine months of 2018, selling 1,043 units for a 7.99% share. Indian Motorcycle was in 14th with 118 units sold for a 0.86% share. AMERICAN MOTORCYCLE DEALER - JANUARY 2019 17 Parts Unlimited and Drag Specialties have released more information about their 2019 Spring NVP Product Expo. Slated for the renovated downtown Kentucky International Convention Center (KICC) at Louisville, Kentucky, on the weekend of Saturday February 16 and Sunday 17, the Janesville, Wisconsin headquartered distributor says that theirs will again be the largest distributor dealer expo of the year. Spanning over 88,000 sq. feet with more than 240 leading exhibitors, at the time of writing the company says it will be introducing 25 new brands to the Expo in “increased show space” that will allow for “larger displays to showcase the newest products from the industry’s leading brands.” The Expo runs two full days with expanded hours, starting Saturday with dealer product training directly from industry professionals. “Exciting NEWS