American Motorcycle Dealer AMD 232 November 2018 | Page 43

INTERMOT VISITORS ARE Robin Bradley Publisher HIGH MILEAGE, HIGH SPENDING, HIGHLY MOTIVATED [email protected] Pictures by Ben Oag [email protected] his year’s INTERMOT Expo at Cologne, Germany, again pulled some 220,000 visitors (equalling the 2016 record) in a German market characterized by knowledgeable, high mileage riders who are motivated by quality, innovation and performance. With new motorcycle registrations said to be running at over +7 percent in ‘Europe’ for the first half of 2018, and total new PTWs at over +11 percent for Germany through August 2018, INTERMOT was packed with new models, new parts, new accessories and riding gear (1,041 vendors in total from 40 countries), and, crucially, more new riders and potential customers than ever before, with the organizers citing a +50 percent increase in visitors aged under 21. In all, INTERMOT again drew trade and public visitors from nearly 100 different countries … T Avon Tyres: The big news this year has been the launch of the Cobra Chrome tire for customs, cruisers and touring - an endeavor proudly supported by the AMD World Championship of Custom Bike Building, with the Freestyle Class and World Champion sponsored by the British manufacturer; www.avonmotorcycle.com www.AMDchampionship.com AMERICAN MOTORCYCLE DEALER - NOVEMBER 2018 43