American Motorcycle Dealer AMD 230 September 2018 - Page 6

SMC Announces Brand BRIEFS Partnerships and LA, NY Expansion Plans NEWS Though still on low volumes, Indian Motorcycle is up to 12th place in market share terms in Germany for the year through July 2018, with 778 units sold YTD for a 0.94% share, its highest yet. The company sold 445 units YTD in 2017. With the final attendance figures due for release in October, provisional estimates put 2018 Sturgis Rally attendance up by anywhere between 5% and nearly 8% - with South Dakota Department of Transportation (DOT) showing an estimated 505,969 vehicles entering the City of Sturgis traffic during the 10 days of the Rally, compared to 469,100 in 2017. French motorcycle workshop equipment manufacturer Marolo Test celebrated its 60th anniversary this summer with an open house and party for distributors, vendors, press and local dignitaries. Best known for its wide range of advanced design workshop lift options, Marolo is a favorite with authorized Harley dealers as well aftermarket shops. Zero Motorcycles was the 18th placed motorcycle manufacturer in Germany in market share terms for the first seven months of 2018 - on small volumes it was up modestly on its 2017 equivalent performance, selling 109 units YTD. Red Torpedo, a British apparel brand, signed Jared Mees as a Brand Ambassador. CEO Bill Gordon said that “Flat Track is the most exciting and challenging motorcycle racing sport on the U.S. calendar. As a brand that pushes the boundaries in terms of our design and production values and is rooted in motorcycle racing, the fit with Jared Mees is perfect”. Hamsters USA say they raised $282,000 during the Sturgis Rally, with money going to Lifescape Children’s care in Rapid City SD. “The Hamsters” have raised and donated funds at their annual meeting for the last 13 years; this year’s event brings their cumulative total to over $3m in total dollars raised. Lifescape nominated Hamsters USA to be inducted into the Sturgis Museum Hall of Fame this year. 6 Best known for “building strategic media programs in the motorcycle industry through non-traditional and non-endemic media projects,” Jason Paul Michaels of Standard Motorcycle Co (SMC) in Orlando, Florida has announced three new official brand partnerships. He is teaming up formally with Indian Motorcycle (along with Roland Sands and Cary Hart), Baume & Mercier (a top-end Swiss watch manufacturer) and Motul (which entered the V-twin oil market earlier this year). These brands are leveraging Jason’s ability to “legitimately and authentically relate to their consumers, with a single goal in mind - to help them build next-generation brand loyalists.” “The partnerships my team and I have forged with Indian, B&M, and Motul are some our greatest accomplishments to date,” Jason says. “With these and other strategic partnerships we have a single focus - to help our partner brands align with the growing millennial and gen-x luxury segments and leverage our extensive relationships.” SMC broke ground in Orlando, FL just over two years ago and features a unique combination of full-service custom motorcycle shop, DIY co-op garage, barber shop and hair salon, coffee shop, retail and music venue. In its two years to date SMC has experienced rapid growth and signed multiple new brand partnerships along the way. SMC has also announced expansion plans for a Long Beach California location (in partnership with Jay LaRossa of Lossa Engineering), with a Brooklyn, NY location slated for late 2019. Jason Paul Michaels has co-starred with AMC’s Walking Dead’s, Norman Reedus on RIDE, has consulted for Roland Sands Design as well as other MAG Group brands and works with the MIC (Motorcycle Industry Council) on behalf of the growing