American Motorcycle Dealer AMD 230 September 2018 - Page 3

AMD •• AMD •• AMD SEPTEMBER 2018 (#230) EDITOR-IN-CHIEF Comment - No More Shark Bait, No More Foolishness ......4 ROBIN BRADLEY Robin Bradley argues that CEO Matt Levatich has bought himself time, investor loyalty and “More Roads” to becoming a genuinely Global player than Harley has ever had before PUBLISHER SONJA WALLACE GENERAL MANAGER J&P Cycles ................................................27-29 SARA VINEY In his first interview since parent company MAG emerged from its reorganization filing process, J&P Cycles’ president Zach Parham talks openly about the future of parts retailing DESIGN & PRODUCTION DIRECTOR BEN OAG PHOTOGRAPHERS Brake Hose Testing ......................................55-57 ONNO WIERINGA MADNESS PHOTOGRAPHY, NL Magnum Shielding founder and CEO Scott Hurwitz with the second part of his series on just what it takes to design, produce and achieve DOT approval for the humble brake hose FRANK SANDER THUNDER MEDIA, DE TOLL FREE… FROM USA/ CANADA: PROGUIDE: The new, the best and the must-haves ...................... 34-55 TEL: 1-866 849 5704 FAX: 1-866 521 0099 If for any reason you can’t connect via our toll free numbers then dial TEL: 01144 1892 511516 Fax: 01144 1892 511517 p.37 p.34 5, Rendlesham Mews, Rendlesham, Woodbridge, Suffolk IP12 2SZ United Kingdom TEL: 0044 (0)1892 511516 FAX: 0044 (0)1892 511517 DISCLAIMERS No part of AMD may be reproduced or used in any way without permission. The views contained in AMD are not necessarily the views of the publishers; the views of the publishers are not necessarily the views of any third parties. Every effort is made to ensure that all material included is as accurate as possible, however, neither the publishers or any third parties can be held responsible for any erroneous statements, facts, figures or just plain silly or honest mistakes or inaccuracies, howsoever caused. All trademarks, brand names and other key words are used purely for descriptive purposes. No approval, endorsement of, or involvement in the contents of AMD is implied by the use of these or any other words, names or marks associated with all or any companies. All trademarks are openly acknowledged by AMD and by any third parties included in AMD. All AMD editorial content is just exactly that, independently sourced, compiled and written editorial content for which no financial or other beneficial transaction or other kind of relationship, contractual or otherwise, has been entered into. No consequential losses or any other liabilities are accepted arising from content of any kind in AMD, howsoever caused. p.36 p.45 p.42 p.44 p.47 p.52 p.47 ‘World Championship of Custom Bike Building’ is a registered trademark of Robin A. Bradley, POST MASTER AMD (ISSN 1465-7627) is published monthly by, 5, Rendlesham Mews, Rendlesham, Woodbridge, Suffolk, IP12 2SZ, United Kingdom. Subscription price $200 per year. Postmaster: Please send address changes to: AMD,, 5, Rendlesham Mews, Rendlesham, Woodbridge, Suffolk, IP12 2SZ, United Kingdom or e-mail to Print by Warners Midlands bourne, lincolnshire, Gb ISSN 1465-7627 AMERICAN MOTORCYCLE DEALER - SEPTEMBER 2018 3