American Motorcycle Dealer AMD 230 September 2018 - Page 22

AIMExpo Announces Dealer Summit 2018 Las Vegas, October 11-14 The American International Motorcycle Expo presented by Nationwide (AIMExpo) has introduced Dealer Summit 2018, a new initiative focused on supporting the powersports retailer at which the key role or powersports dealers will be emphasized on the trade days (October 11 & 12). “With its move to Las Vegas’ Mandalay Bay Convention Center, this year’s event provides an ideal opportunity for dealers to unite with their industry peers at a crucial time in the marketplace. Dealer Summit 2018 will take place during AIMExpo presented by Nationwide’s trade-only days and will put the focus on the vital role retailers play in the long-term growth of the industry, where they serve as the face of powersports to the general consumer. “The foundation of AIMExpo presented by Nationwide is to bring the powersports world together in a collective effort to stimulate growth,” said Mike Webster, Senior Vice President, MIC Events. “As part of the Motorcycle Industry Council (MIC) the industry’s expo is committed to increasing show content relevant to dealers, with special attention towards topics helping retailers navigate the continued evolution in consumer trends. Dealers play arguably the most integral part of the future success of powersports since they are the front line of engagement with the consumer. Dealer Summit 2018 is focused on creating unity amongst dealers through knowledge and working towards the common goal of sustained industry growth.” Highlights of the Dealer Summit include an update by the MIC about industry-wide efforts being made to help retailers and the industry by increasing ridership, while a keynote address will bring invaluable first-hand information from an important figure in Washington. United States Secretary of the Interior Ryan Zinke has been invited to offer the opening keynote where he will address the current administration’s agenda of increasing outdoor recreation, including motorized recreation, critical for the long- term growth of powersports as an outdoor activity. Attending dealers will also receive their own very special keynote at the “Dealers Only luncheon sponsored by KTM,” a complementary program on Friday, October 12, featuring Nick Gray, the founder of Museum Hack. A motorcycle enthusiast and member of the millennial generation, Gray addressed the industry at last year’s MIC Symposium and captured the room with his direct, insightful observations of our business. Gray shares how he reimagined the generally staid museum tour into an engaging experience, and will offer ideas to view dealerships in a different light by considering them as an experience for customers. An exclusive free follow-up webinar with Nick will be provided after the show. “More ideas and knowledge can be gained at the Powersports Dealer Seminars presented by PowerSports Business which provide crucial education and best practices. Targeted at improving daily business operations, influential speakers from both within and outside the industry will present across three topic areas that include Sales and Marketing, Powering Profits, and Leadership Plus.” Seminars are free for dealers and take place on the show’s trade days. “Dealer Summit 2018 is about industry working together to improve all businesses, and the very important role retailers play in sustaining industry growth.”