American Motorcycle Dealer AMD 229 August 2018 - Page 10

NEWS BRIEFS Yuasa Battery Inc. has announced that Scott Ulrich has re-joined the company as a Field Sales Manager, having owned and operated Scott Ulrich’s Motorcycle in Shoemakersville, Pennsylvania. The New York based non-profit Motorcycle Arts Foundation has launched a website ( and first public initiative - the Custom Revolution motorcycle exhibition, with the Petersen Automotive Museum ( in Los Angeles, CA. Founded by Paul d’Orléans, Sasha Tcherevkoff and Corinna Mantlo, the MAF is “dedicated to the preservation and distribution of motorcycle arts” and “aims to highlight and promote the cultural and artistic aspects of motorcycling through film, photography, writing and public works projects.” Future Electrics - a European style city and campus hopper. Ideal for ‘Pay and Go’ rental fleets Future Electrics - “a broader range of electric models that are light, nimble and ready to tackle the urban landscape”. Planned to be available by 2022 “for those who want to experience the thrill of two wheels” Irvine, California based trade association MIC has announced former JD Power executive Dan Lawlor as its new Director, Research & Statistics. Most recently he was a market research manager at the Automobile Club of Southern California. Challenger Motorcycles of Missouri has unveiled a new brand of V-8 Trikes. Its ‘Spirit’ is based on a 430hp EFi GM LS3 engine with 4-speed automatic transmission and offers 10 cubic feet of storage space, Bluetooth audio, USB ports, 21” front and 17” rear wheels. Vanderhall Motor Works has announced nine new dealers in North America, taking the Utah based auto-cycle (‘reverse trike’) manufacturer to a 41- strong network with additions including Lynwood, WA., Livermore and Mountain View, CA., Chicago, Orlando and St Pete. in FL., Mahwah, NJ., Provo, UT., and Lebanon, PA. The company has announced its intention to exhibit at AIMExpo this year (Las Vegas, October 11- 14). Polaris has introduced ‘Club Slingshot’ for riders of its three-wheel open top Roadsters (autocycles). The company says that in its first year more than 25,000 new and used Slingshot owners will receive a complimentary one-year membership. < customers. “Establish strategic alliances with global leading e-commerce providers to extend access to Harley-Davidson to a pool of millions of potential new customers” and develop “new retail formats - including smaller, urban storefronts globally to expose the brand to urban populations and drive sales of the expanded Harley- Davidson product portfolio and expand international apparel distribution.” Clearly aimed at leveraging the very different character of much of its dealer network as it plans for the mid twenty-first century, Harley’s requirement for “stronger dealers” will have to be managed in the context of its existing network. The company says that its existing “world-class dealer network is an integral part of the company’s accelerated strategy and critical to overall success. “The company will implement a performance framework to significantly enhance the strength of the dealer network and the customer experience, enabling the bestperforming and most entrepreneurial dealers to drive innovation and success for themselves and Harley- Davidson - while providing the premium customer experience the brand is known for across an increasingly diverse product and customer base. “Harley-Davidson is iconic because we’ve never been static,” said Levatich. “In moving forward, we are tapping into the spirit that drove our founders back in 1903 and every one of the employees and dealers who rose to the challenges faced along the way. ‘performance framework’ Our plan will redefine existing boundaries of our brand – reaching more customers in a way that reinforces all we stand for as a brand and as a company, and we can’t wait to kick it into gear.” Addressing the “funding and financials” the company says that “in addition to building riders, the company expects “More Roads to Harley-Davidson” to create more value, stabilize and strengthen the existing business, improve Harley- Davidson Motor Company Return on Invested Capital (ROIC), increase revenue and earnings, and allow the company to return more cash to shareholders. “The accelerated strategy will require significant investment to change the trajectory of the business globally, and the company plans to fund it entirely through comprehensive cost reduction and reallocation of previously planned investment and resources including operating investment through 2022 of $450 to $550 million and capital investment through 2022 of $225 to $275 million. In total, the company plans “More Roads to Harley- Davidson” to generate more than $1 billion of incremental annual revenue in 2022 as compared to 2017. The company says that it “believes its accelerated strategy is in line with and reinforces its objectives to drive revenue growth and expand operating margins and expects to fund strategic opportunities while maintaining its current investment and return profile and capital allocation strategy. “Harley-Davidson’s funding principles will focus on stabilizing and strengthening the existing business, enhancing the premium brand, and investments in profitable, growthoriented projects. We expect these principles, along with a disciplined capital allocation focus, will allow Harley-Davidson to execute with improved cost competitiveness and overhead efficiencies.” 10 AMERICAN MOTORCYCLE DEALER - AUGUST 2018 NEWS Future Electrics - a European style city and campus hopper. Ideal for ‘Pay and Go’ rental fleets BRIEFS Yuasa Battery Inc. has announced that Scott Ulrich has re-joined the company as a Field Sales Manager, having owned and operated Scott Ulrich’s Motorcycle in Shoemakersville, Pennsylvania. 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