American Motorcycle Dealer AMD 228 July 2018 | Page 25

rcycle resurgence”
opportunity and a chance to re-engage with a new
generation of rider, learn about market demand,
leverage existing assets, and get paid for under-
utilized resources.
Community garages are opening, operating, and
thriving on shoestring budgets. It is that passion and
‘no need or desire to
turn to dealerships’
renewed interest in doing-it-yourself, including
tackling their automotive needs. The next generation
is tech savvy, cost conscious, and are inspired by a
influx of DIY television shows, Instagram feeds, and
YouTube channels. This urban-centric generation has
‘the sharing
economy mindset’
more access to information and support than ever
before, and is fueled by inexpensive online parts and
free two-day shipping.
Jason Paul Michaels is the founder of Standard
Motorcycle, an Orlando-based community garage,
and recognizes “the biggest thing community
garages offer is a place for people to congregate and
not feel like they have to be sold something. The
younger demographic just don’t make purchases the
same way as the previous generation. People don’t
want to sit and hang out in a dealership. They do
however want real, tangible community, and to hang
out at a community center that sells motorcycles.“
With boomers aging and rein