American Motorcycle Dealer AMD 217 August 2017 - Page 38

More value and more features from ‘Black Brand’ The ‘Black Brand’ apparel program, available exclusively through Tucker Rocky/Biker’s Choice, continues to expand. Positioned as a mid-market program “with attitude” it was launched in 2016 and is headed up for Tucker Rocky by ex-HotBike Magazine and ex-S&S man Howard Kelly. “We started by looking at the apparel lines that were already available in the highly competitive motorcycle apparel space. We looked at the lower-end market, we looked at the high-end market, and we found that there was very little in the mid-range – very little that combines value with genuine riding design and features - that is where we come in. “We analyzed every facet of the riding apparel that was currently available, and most other manufacturers seem to be making jackets without considering what a rider, or passenger, might really want or need. They want to look good, and they certainly want products that are genuinely safe and protective, but they don’t want to have to take out a loan for them! “We made it our mission to make a product that was better, but that our dealers could still make a good margin on while being able to offer their customers value. ‘Black Brand’ is about quality and design that has been developed by people who really do ride every day and understand what makes gear better.” Deceptor boots “Comfortable enough for all-day walking and riding,” the Deceptor looks like sneaker, but gives the protection of a traditional motorcycle boot – “a motorcycle boot made to look like a sneaker, not a sneaker trying to be safe.” Features include a reinforced shank, reinforced toe box and ankles, Hipora liner for weather protection and shockabsorbing and protecting D3O insoles let you be comfortable when you are walking around. Like the name says, they are deceptively strong and deceptively comfortable. Marica boot “The ultimate in all-day riding and walking comfort” the Marica boot is “everything a woman wants in a leather motorcycle boot - comfort, support and style all rolled into one.” Features include shockabsorbing and protecting D3O insole and vulcanized rubber sole; reinforced toes, heels and ankles, zippered closure and Hipora waterproof barrier. Mirror Buster gloves “With a style that’s a cross between street, motocross and MMA, the Mirror Buster glove gets you ready to ride.” Features include shock-absorbing and protecting D3O insert at the knuckles and palm, riveted leather pads for the fingers, top grain leather construction with mesh and Neoprene, tech-friendly CellTouch fingertips, MMA-style hook-and-loop closures, and a two-year manufacturer’s warranty. Fahrenheit KoolTeK jackets “Riding on a warm, sunny day doesn’t have to be uncomfortable thanks to our Fahrenheit KoolTeK and Fahrenheit KoolTeK Perforated jackets.” Used on both jackets, the KoolTeK process is a surface treatment for the top grain leather that resists the sun’s heat to stay approximately 20° cooler than traditional leather. The Fahrenheit KoolTeK Perforated jacket is perforated throughout, allowing air to flow through the jacket; the standard version has vents to allow air to flow through, cooling the body. Features include flexible D3O armor and a ‘37.5’ brand thermal, regulating inner liner, zippered sleeves and reflective trim. The perforated version has a full sleeve and a windproof zip-out liner that stows in the jacket pocket when not required. The regular version has a full-sleeve quilted liner. Each jacket comes with a six-year warranty against manufacturer’s defects. Purchase of the Fahrenheit KoolTeK and Fahrenheit KoolTeK Perforated jackets benefits injured returning vets thanks to Black Brand’s partnership with Homes for Our Troops. The Club vest With top grain leather construction, features include snap front pockets, eyeglass holder and inside liner zipper, plus left and right inner conceal carry pockets. Each vest comes with a six-year warranty against manufacturer defects and benefits Homes for Our Troops. BLACK BRAND Fort Worth, Texas, USA Tel: 844 676 2416 blackbrandinfo@blackbrandmc.com www.blackbrandmc.com 38 AMERICAN MOTORCYCLE DEALER - AUGUST 2017 www.AMDchampionship.com More value and more features from ‘Black Brand’ The ‘Black Brand’ apparel program, available exclusively through Tucker Rocky/Biker’s Choice, continues to expand. 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