American Motorcycle Dealer AMD 216 July 2017 - Page 16

Tucker Rocky/Biker’s Choice names Charlie Hadayia VP Purchasing & Merchandising In a slew of new hires and promotions designed to reinforce its senior management team and continue to build structure following the merger with MAG, Tucker Rocky/Biker’s Choice has named respected industry veteran Charlie Hadayia as their new VP of Purchasing and Merchandising from his previous role as Sr. Director of Merchandising. Hadayia, formerly with S&S Cycle, not only has the v-twin in his veins, but he has Tucker Rocky and Biker’s Choice in his DNA – his father, Charlie Hadayia Sr., was part of the management team at the 1971 founded New England Motor Parts Company - better known as NEMPCO - the v-twin parts and accessory distributor that Tucker Rocky bought in 1992 and later re-branded as Biker’s Choice. Indeed, while at NEMOCO Hadayia Sr. was one of the founders of the Twin Power program in 1982 that his son was instrumental in bringing back to the market (with James Simonelli) last year when Tucker Rocky published the first new Twin Power catalog in 32 years. In additional news Tucker Rocky/ Troy Rochat, VP Information Technology & Process Excellence Group Biker’s Choice has announced the formation of a new ‘Information Technology and Process Excellence Group’ as a “strategic organization” under Troy Rochat as its VP. “Leveraging technology and data for competitive advantage while meeting the needs of our customers and vendors will drive growth and success” said Eric Cagle, President of Tucker Rocky/ Biker’s Choice. Rochat brings more than 25 years of experience in distribution operations and information technologies and has led successful implementations of several large-scale ERP (Enterprise Resource Planning) solutions in areas of manufacturing, material logistics and planning, distribution and warehousing. Additionally, the company recently hired Dan Bradley as VP Operations. Bradley brings more than 25 years of experience in process and supply chain management for companies including Case New Holland, Manitowoc Cranes and Kubota and, based at Tucker Rocky’s Fort Worth headquarters, has assumed responsibility for all distribution operations. Meanwhile, Kenan Ikels, who joined the company in October 2016 as VP Sales will lead a newly formed Marketing Services Group and assume the title of Vice President, Sales and Marketing. This group will not only be responsible for “traditional marketing products”, but will also create new channels and products for marketing support materials designed to help powersports dealers expand and grow their business. “This year we celebrate the 50th anniversary of Tucker Rocky. We are very excited about the new organizational structure and the additions to the Tucker team. These changes, along with other recent leadership additions, form the foundation for our growth over the next 50 years,” said Cagle. Elsewhere in the TR/MAG organisation those other leadership additions have included Zach Parham, 32, taking over from Kevin Strawbridge as the president of MAG Retail Group, which includes Motorcycle Superstore and J&P Cycles – the business founded in 1971 by his parents John and Jill Parham. Zach Parham has been with the company for 10 years and his most recent role was Vice President, Merchandising and General Manager for J&P Cycles. These most recent promotions, changes and additions follow the formation of a new MAG Off-Road Group in May, under ex Arctic Cat man Chris Lindstrom at Chandler, Az. Dan Bradley, VP Operations Kenan Ikels, VP Sales & Marketing Zach Parham, President MAG Retail Group Charlie Hadayia, VP Purchasing & Merchandising International Motorcycle Shows - seven city 2017/18 series The 2017/2018 dates and venues for the Progressive International Motorcycle Shows series have been announced by owner Universal Business Media – with the cut-down seven city itinerary of 2016/2017 essentially being repeated, with three timings changed (*). In 2015/2016 there had been 10 venues – for last year Portland, Sacramento, Miami and Phoenix were dropped, with a return to Washington DC added. UBM says that research has shown that “31 percent of the IMS 2015/2016 Tour attendees purchased a new or used vehicle within 12 months of attending a show.” This will be the 37th season for the 16 IMS series since its inception in 1982 and will see a return for the J&P Cycles Ultimate Builder Custom Bike Show, with builders competing for a cash and prize fund valued at over $100,000 in total during the Tour. Classes include Freestyle, Modified Harley presented by Harley-Davidson, Modified Custom and Modified Retro presented by Royal Enfield. The 2017 ‘King of the Builders’ was Nick Beaulieu of Forever Two Wheels, Windham, Maine, with “The Hate Machine”, an S&S 111” engined custom chopper with a custom-made girder front end, hand-made frame with pentagram downtube and axle blocks, one-off pentagram wheels, hand- made exhaust with pentagram exhaust tips, custom tail section and aluminum gas tank and Baker 6-speed, featuring a BDL belt drive AMERICAN MOTORCYCLE DEALER - JULY 2017 Long Beach, CA: November 17-19, 2017 New York, NY: December 1-3, 2017 Minneapolis, MN: December 8-10, 2017* Cleveland, OH: January 26-28, 2018 Dallas, TX: February 2-4, 2018* Chicago, IL: February 9-11, 2018 Washington D.C.: February 23-25, 2018*