American Motorcycle Dealer AMD 216 July 2017 | Page 16

Tucker Rocky/Biker’s Choice names Charlie
Hadayia VP Purchasing & Merchandising
In a slew of new hires and promotions
designed to reinforce its senior
management team and continue to
build structure following the merger
with MAG, Tucker Rocky/Biker’s Choice
has named respected industry veteran
Charlie Hadayia as their new VP of
Purchasing and Merchandising from
his previous role as Sr. Director of
Merchandising.
Hadayia, formerly with S&S Cycle, not
only has the v-twin in his veins, but he
has Tucker Rocky and Biker’s Choice in
his DNA – his father, Charlie Hadayia
Sr., was part of the management team
at the 1971 founded New England
Motor Parts Company - better known
as NEMPCO - the v-twin parts and
accessory distributor that Tucker Rocky
bought in 1992 and later re-branded
as Biker’s Choice.
Indeed, while at NEMOCO Hadayia Sr.
was one of the founders of the Twin
Power program in 1982 that his son
was instrumental in bringing back to
the market (with James Simonelli) last
year when Tucker Rocky published the
first new Twin Power catalog in 32
years.
In additional news Tucker Rocky/
Troy Rochat, VP Information Technology
& Process Excellence Group
Biker’s Choice has announced the
formation of a new ‘Information
Technology and Process Excellence
Group’ as a “strategic organization”
under Troy Rochat as its VP.
“Leveraging technology and data for
competitive advantage while meeting
the needs of our customers and
vendors will drive growth and success” said Eric Cagle, President of
Tucker Rocky/ Biker’s Choice.
Rochat brings more than 25 years of
experience in distribution operations
and information technologies and has
led successful implementations of
several large-scale ERP (Enterprise
Resource Planning) solutions in areas
of manufacturing, material logistics
and planning, distribution and
warehousing.
Additionally, the company recently
hired Dan Bradley as VP Operations.
Bradley brings more than 25 years of
experience in process and supply chain
management for companies including
Case New Holland, Manitowoc Cranes
and Kubota and, based at Tucker
Rocky’s Fort Worth headquarters, has
assumed responsibility for all
distribution operations.
Meanwhile, Kenan Ikels, who joined
the company in October 2016 as VP
Sales will lead a newly formed
Marketing Services Group and assume
the title of Vice President, Sales and
Marketing. This group will not only be
responsible for “traditional marketing
products”, but will also create new
channels and products for marketing support materials designed to help
powersports dealers expand and grow
their business.
“This year we celebrate the 50th
anniversary of Tucker Rocky. We are
very excited about the new
organizational structure and the
additions to the Tucker team. These
changes, along with other recent
leadership additions, form the
foundation for our growth over the
next 50 years,” said Cagle.
Elsewhere in the TR/MAG organisation
those other leadership additions have
included Zach Parham, 32, taking over
from Kevin Strawbridge as the
president of MAG Retail Group, which
includes Motorcycle Superstore and
J&P Cycles – the business founded in
1971 by his parents John and Jill
Parham. Zach Parham has been with
the company for 10 years and his most
recent role was Vice President,
Merchandising and General Manager
for J&P Cycles.
These most recent promotions,
changes and additions follow the
formation of a new MAG Off-Road
Group in May, under ex Arctic Cat man
Chris Lindstrom at Chandler, Az.
Dan Bradley, VP Operations Kenan Ikels, VP Sales & Marketing Zach Parham, President MAG Retail
Group
Charlie Hadayia, VP Purchasing &
Merchandising
International Motorcycle Shows - seven city 2017/18 series
The 2017/2018 dates and venues for
the Progressive International
Motorcycle Shows series have been
announced by owner Universal
Business Media – with the cut-down
seven city itinerary of 2016/2017
essentially being repeated, with three
timings changed (*).
In 2015/2016 there had been 10
venues – for last year Portland,
Sacramento, Miami and Phoenix were
dropped, with a return to Washington
DC added. UBM says that research has
shown that “31 percent of the IMS
2015/2016 Tour attendees purchased
a new or used vehicle within 12
months of attending a show.”
This will be the 37th season for the
16
IMS series since its inception in 1982
and will see a return for the J&P Cycles
Ultimate Builder Custom Bike Show,
with builders competing for a cash
and prize fund valued at over
$100,000 in total during the Tour.
Classes include Freestyle, Modified
Harley presented by Harley-Davidson,
Modified Custom and Modified Retro
presented by Royal Enfield.
The 2017 ‘King of the Builders’ was Nick Beaulieu of Forever Two Wheels,
Windham, Maine, with “The Hate Machine”, an S&S 111” engined custom
chopper with a custom-made girder front end, hand-made frame with
pentagram downtube and axle blocks, one-off pentagram wheels, hand-
made exhaust with pentagram exhaust tips, custom tail section and
aluminum gas tank and Baker 6-speed, featuring a BDL belt drive
AMERICAN MOTORCYCLE DEALER - JULY 2017
Long Beach, CA:
November 17-19, 2017
New York, NY:
December 1-3, 2017
Minneapolis, MN:
December 8-10, 2017*
Cleveland, OH:
January 26-28, 2018
Dallas, TX:
February 2-4, 2018*
Chicago, IL:
February 9-11, 2018
Washington D.C.:
February 23-25, 2018*
www.AMDchampionship.com