American Motorcycle Dealer AMD 215 June 2017 | Page 13

J&P Cycles sets records
J&P Cycles is bucking the U.S.
motorcycle industry retail trend,
achieving record-setting retail
growth through their
“knowledgeable product staff
members and improved
customer experiences across all
of their retail touchpoints.”
J&P Cycles set a company
record in April 2017 with over
100,000 customer transactions
occurring online, via phone and
at retail locations. During the
same period, J&P Cycles
received a Bizrate customer
rating of 9.2 (out of 10) in
“likelihood to recommend” J&P
Cycles to others. Bizrate is a
leading source of online retail
customer satisfaction data in
the United States.
“Customers tell us every day in
our stores, at rallies, over the
phone and in email that they
appreciate our knowledgeable
staff, unrivaled selection, and
our focus on their riding needs,”
said Kevin Strawbridge,
President of MAG Retail Group.
“In 2016, J&P Cycles invested in
and optimized the customer
experience across our channels,
all of it geared toward putting
customers first. April’s figures
are proof that we’ve made the
right changes.”
Zach Parham, VP Merchandising: “To
achieve this level of growth and
trust from riders means a great deal
to us, especially as we approach our
40th anniversary”
Kevin Strawbridge - President, MAG
Retail Group: “In 2016, J&P Cycles
invested in and optimized the
customer experience across our
channels, all of it geared toward
putting customers first. April’s
figures are proof that we’ve made
the right changes”
“To achieve this level of growth
and trust from riders means a
great deal to us, especially as
we approach our 40th
anniversary,” said Zach Parham,
Vice President of Merchandising
at J&P Cycles and son of J&P
Cycles founder John Parham.
“We could not have achieved
this milestone without our
customers’ loyalty and our
team’s tireless commitment.”
J&P Cycles will celebrate 38
years of operations by hosting
the Iowa Rally on June 24-25,
2017 at the J&P Cycles original
store in Anamosa, Iowa. The
celebration will include over
fifty motorcycle parts and
accessories manufacturers,
Cowboy Kenny’s Steel Rodeo
motorcycle stunt show, live
music and food and beer
vendors.
The rally will also host the 2017
Hot Bike Magazine National
Garage Build-Off Competition.
Additional information about
Iowa Rally activities can be
found on the rally page at
www.jpcycles.com.
J&P Cycles operates retail
locations in Anamosa, Iowa,
Daytona Beach, Florida, and
Sturgis, South Dakota. The
company’s Rider Service Center
is located in Daytona Beach,
Florida. J&P Cycles supports
motorcyclists with retail pop-up
stores at over a dozen
motorcycle rallies, races and
events throughout the U.S.
each year.
AMERICAN MOTORCYCLE DEALER - JUNE 2017
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