AMD 258 January 2021 American Motorcycle Dealer 258 Jan 2021

JAN 2021
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Pandemic Will Continue to Shape Motorcycle Industry Landscape Through 2022

JAN 2021

ISSUE # 258

Regular readers of AMD may have noticed that something was missing with their December edition - no Year Planner ! Our 2020 planner , released in December 2019 , turned out to be a sadly futile exercise - never before in the field of motorcycle industry publishing can there have been anything that turned out to be so wrong ! With a slew of further postponements and cancelations recently , as well as some new event dates being announced , the picture for the events landscape looks mixed for the coming six months in particular . However , with some annual events being canceled again for early 2021 , it is clear that vaccine or no vaccine , the motorcycle industry will still be counting the cost of the pandemic in events terms ( as well as in motorcycle

sales terms ) deep into 2022 . The latest news in Europe was of the postponement of the popular Motor Bike Expo ( MBE ) at Verona from its traditional January date . The organizers have now been able to
confirm the Easter weekend ( April 2 through 5 ) as its alternate . The Big Twin Show in the Netherlands and the EICMA / Milan Show are both expected to be held in November 2021 , having had to cancel for 2020 , and the new owners of the
Custombike Show ( Bad Salzuflen , Germany ) anticipate going ahead on the first weekend of December 2021 . Postponement and uncertainties are still affecting the AMD World Championship of Custom Bike Building and its program of official affiliate events . At this time , AMD is still working on the basis of " no plan still being the best plan ," according to AMD publisher Robin Bradley , with the next World Championship still slated for the INTERMOT Expo in Germany in early October 2022 . Meanwhile , among the Affiliate events , the Irish Motorbike and Scooter Show at Dublin has confirmed postponement to spring 2022 , and Motorama in Madrid has moved from March 2021 to May 7-9 , so the next AMD Affiliate event , and the first of 2021 , will be the
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35 YEARS OF THUNDERBIKE

A skinny Chopper for a big , fat anniversary - it ' s 35 years since 2012
AMD World Champion Andreas Bergerforth opened the doors of his
Thunderbike ' Emporium of Excellence ' in Germany - see pages 31-34
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