American Latino Magazine May 2013 - Page 19

Marketing Tip: Learn to generate 20-50 leads per day online. You Need To Dominate YouTube In Your Niche! Crucial to getting your website listed on the search engines is a term referred to as back linking. One key component to back linking is being able to dominate your business category on YouTube with video marketing. Video marketing doesn’t mean you need a perfectly edited or professionally shot video. Look at YouTube’s home page and you’ll see videos that uct or service and put a detailed description in the description box with plenty of keywords, including those keywords of your competitors. This is what I call predatory SEO. All the top brands do it on TV, Radio and Internet. You need to do the same thing on YouTube. 73% of all internet traffic is video. Google the world’s largest search engine owns YouTube. Get where I’m going with this? The more videos the better. Just search Latino Business Expo on YouTube and you’ll see what I mean. We dominate 90% of the videos in our category. A second and just as crucial tip for generating leads back to your website is back linking from what’s referred to as authoritative websites back to your videos... NOT TO YOUR WEBSITE. When you place back link from an authoritative website and that site links to your videos or website, Google and YouTube will give you a higher page rank. When you only back link a newly built website, Google thinks you’re spamming the network and will sandbox your website. It’s that simple. It makes me mad how so many people get taken advantage from unexperienced website marketers. There is no magic to getting your websites listed with a high page rank on Google and YouTube. I have been using this simple process this since the internet first launched back in 1994. Before Google and YouTube even existed. Richard Ramos is the Co-Founder, lead instructor and developer for Expo Marketing and has been in business since 1985 in the area of marketing and advertising. go viral are all shot on cell phones or cheap video cameras. Bottom line, shoot a basic video about your prod- mon-wed 11-9 ish thurs-sat 11-10 ish spring hours sun 11-4 craft beer • eatery wine 529 South A St. • Oxnard, Ca 93030 Men • Women • Children • Perms • Coloring Walkins Welcome 220 W. 3rd Street • Oxnard (805) 483-1597 19 AMERICAN LATINO MAGAZINE • BRINGING PEOPLE, BUSINESS AND CULTURE TOGETHER LATINOSONLINE.COM