American Latino Magazine May 2013 - Page 12

will be able to bring people, business, and culture together. They can’t fail because we built the system to connect the dots automatically. We solved the Rubik’s Cube of marketing. We live in an interracial world. Shouldn’t our marketing efforts reflect the world around us? The current government census for Latinos shows their household median income at about $72,000 per year, where as non-Latino household incomes come in at about $52,000 per year. The main reason is that in this economy, more Latino adults are living under one roof. What does that mean for small business? An audience to sell your products and services to with money to spend. Don’t believe me? Go to YouTube and type Latino Business Expo, watch our interviews and pay close attention to the hoards of people in the background at our expo and pay even closer attention to the race of our vendors. Our show may be called Latino Business Expo, but over 50% of our vendors are non-Hispanic and thrilled to showcase their products and services to a very loyal hungry audience. ing it by yourself, you have you get good at managing your time. If you say you’re going to do phone calls in the morning for two hours, then do phone calls for two hours. Don’t sit there watching TV. Don’t get me wrong, I’m not perfect. I lose focus all the time. I have to stop, reset and keep moving. I have to remain persistent until I finish my tasks for the day. So, my final piece of advice, is for you to make a list and tackle only the top five items off that list. Finish those tasks and relax a little. If you try to tackle the whole list, you’ll either lose focus or get burned out. Oh, and one last thing I’ve learned, don’t expect everyone to dig your business or opportunity. It may not be for everyone. And that’s okay. There are thousands of people and businesses out there that want to do business with you. Some businesses are harder than others to market. If it takes you 20 contacts to make one sale, then you’ve figured out your cost per acquisition. All you have to do is scale up your efforts. More about Larry Larry English is a graduate of UC Davis and is a local entrepreneur of over 30 years. He also holds a California Brokers license. For math tutoring or real estate questions, do not hesitate to give him a call. He returns all calls personally. 805-551-5057 “You don’t get paid by the hour. You get paid for the value you bring to an hour.” Jim Rohn There are many publications in the area, several are Hispanic or Spanish only publications, but just as we discovered with our first expo, nobody is addressing the local Latino business entrepreneur community with a publication. Once again, we’ve discovered a demand in a new and emerging market. I only see success for the publication because it is designed and driven by entrepreneurs for entrepreneurs. LE: What advice to do you have for entrepreneurs getting started or struggling to make their business grow? RICHARD: If you’re doing something, and it doesn’t work after the second or third attempt, STOP!!! Do something else. You can’t achieve the results you want doing the same things that haven’t worked in the past. The secret behind a successful marketing campaign is understanding that it can be a moving target. If you keep doing the same thing over and over, and you’re not getting results, or getting diminishing returns, change what you’re doing. Don’t let ego get in the way. The only way to fail is to quit. To me, the real key is identifying your why, and then prioritizing your work. If you don’t want it bad enough, you’re not going to succeed and you’ll blame your failure on everything and everyone but yourself. Keep it real, just do it a nd don’t look back. Believe it or not, success is about 90% mindset and about 10% actual physical work. Larry English Managing Editor Math Tutoring Discount to American Latino Readers “Cosmic Creations & Design” 1000 Business Cards 1st Time Customers $22 14 pt. Card Stock PDF READY... Tax applicable Full Graphic Design & Print Also Specializing in Life Size Creations 805-607-5536 1000 Business Cards 14 pt.. $22 1000 Post Cards 4x6.............$79 Coupons, Banners, Flyers & More! Brochures 9 to 18 FULL COLOR Promotions with Card ! 1st Time Customers Finally, “don’t confuse effort with results”. ADAM: I agree... Vince Lombardi once said, “The difference between a successful person and others is not the lack of strength, not the lack of knowledge, but rather the lack of will”. Just get up and do it. What’s the worse that can happen? You fail? So what? Just get up and do it again until you get it right. If you focus 100% on the money, you’re not going to focus on the other parts of your business. Sometimes you can’t do it by yourself, sometimes you need a partner. If you insist on do- Life Size Wearable Characters Past Clients: Q1047 - Hi Tech Guru “Cosmic Creations-Down to Earth Prices” Edge Fitness Club Tacos Don Chente -Top Choice Plumbing COSMIC ALIEN WE BUILD CUSTOM WEARABLE CHARACTERS FROM YOUR LOGO OR IDEA. GREAT FOR BUSINESSES! THERE IS NOTHING MORE MEMORABLE THAN YOUR LOGO INTERACTING WITH YOUR CUSTOMERS! LATINOSONLINE.COM 12 AMERICAN LATINO MAGAZINE • BRINGING PEOPLE, BUSINESS AND CULTURE TOGETHER