American Ethanol Fall 2017 - Page 24

Special Advertising Section A New Generation of Support for As the largest living generation in the United States, currently estimated at 75.4 million people 1 , millennials will have a significant impact on our environmental future. Understanding the vital role they play in our society, millennials are champions of change and are continually looking for ways to reduce their carbon footprint. Now, Generation Z—“post-millennial” children and young adults born in 1995 or after—is following closely in their footsteps. Millennials and post- millennials were sensitized at an early age to the impact they have on the environment, as they were exposed to recycling, energy conservation, and other socially responsible practices at home and school. They are keenly interested in learning how they can make a difference in helping safeguard our planet for future generations. One such opportunity, embraced by Future Farmers of America (FFA) members each June at Iowa Speedway, is earth-friendly American ethanol. Founded in 1928 by a group of agricultural students, the FFA has evolved from its purely farming roots to an organization that today welcomes members who aspire to careers as teachers, doctors, scientists, business owners, and more. The FFA makes a positive difference in the lives of students by developing their potential for premier leadership, personal growth, and career success through agricultural education. FFA membership today is comprised of 653,359 student members in grades 7 through 12 who belong to one of 8,568 local FFA chapters throughout the United States, Puerto Rico, and the U.S. Virgin Islands. Syngenta, a leading agriculture company, is a strong supporter of both the FFA and ethanol, and understands the positive impact each has on the future of rural America. For the past four years, Syngenta and FFA members have worked together at Iowa Speedway in Newton, Iowa, to spread the word about the benefits of renewable fuels and educate consumers on the value of ethanol. FFA members have also collected contributions for the Prime the Pump Fund, an industry initiative to help make higher ethanol blends more readily available. Syngenta matches money raised by FFA members at the race each year for the Prime the Pump Fund and makes a contribution to participating chapters. Earlier this year, members of the Twin Cedars FFA chapter in Bussey, Iowa, again had the opportunity to engage racegoers at the NASCAR® Xfinity Series American Ethanol E15 250 presented by Enogen®. Miranda Johnson, former chapter advisor, says working at the race has been an excellent opportunity for her students to develop leadership skills and share knowledge on a topic they care about. “Our students are the future, and they understand the important role renewable fuels play in fueling our country,” Johnson says. “They were excited to educate and engage with the public about the importance of renewable fuels and the value of E15 while helping raise money for their chapter.” Twin Cedars FFA members learn about ethanol and its various benefits through their classroom curriculum. Then, they get to see it at work firsthand during the race, where all NASCAR teams run on Sunoco Green E15, a biofuel blended with 15 percent American-made ethanol, and have for more than 10 million miles. Pew Research, http://www.pewresearch.org/fact-tank/2016/04/25/ millennials-overtake-baby-boomers/ 1 24 AMERICAN ETHANOL THE MAGAZINE