American Ethanol Fall 2017 - Page 21

On Hand to Educate Consumers have driven more than 500 million miles on E15 across the USA. Members of the International Motor Press Association (IMPA) and their guests gathered at the Monticello Motor Club on October 17-18, 2017, for IMPA Test Days—an opportunity to put the next wave of new vehicles through their paces. They also learned more about the benefits of fueling those vehicles with ethanol, as several Growth Energy representatives made the trek to Monticello, New York. Growth Energy was a platinum-level sponsor of the event this year. “Last year was the first time we sponsored IMPA, and we were excited to do it again,” stated Chris Hogan, Growth Energy’s vice president of communications and public affairs. “Growth Energy is constantly seeking innovative ways to spread the benefits of ethanol to new audiences. This is a great opportunity for us to directly engage with the automotive press, something the industry has not done extensively in the past.” FALL 2017 In attendance, to help make the case for ethanol performance, was one who knows—Kyle Mohan, Formula Drift driver and engine expert. Mohan was part of the team prepared to promote the ethanol advantage and answer questions from members of the press. “Growth Energy is constantly seeking innovative ways to spread the benefits of ethanol to new audiences.” “We learned last year that many in the automotive media don’t have a great familiarity with ethanol,” Hogan explained. “They may have a general knowledge that it’s fuel, but they aren’t fully aware of the benefits. Our job was to have a strong presence at IMPA, accompanied by credible expert validators, who let IMPA attendees know that ethanol is a 21st century biofuel for 21st century vehicles. We wanted them to know ethanol is better for the environment than gasoline, boosts engine performance with octane, and saves drivers money at the pump.” 21