American Ethanol Fall 2017 - Page 13

affairs. “We wanted it to be very compelling— to grab you from the first click—and help you understand what our industry is doing every day. That led to the tagline: Renewable, homegrown biofuels are moving America forward. That, in turn, inspired the videos of vehicles moving through different American landscapes, and the message that virtually every vehicle everywhere is powered by ethanol.” Digital content is always fluid, so the team has already started on the next phase of site development. “We’re working on our list of requested features and will be continually improving the website,” Ruck said. FALL 2017 13