affairs. “We wanted it to be very compelling—
to grab you from the first click—and help you
understand what our industry is doing every
day. That led to the tagline: Renewable,
homegrown biofuels are moving America
forward. That, in turn, inspired the videos
of vehicles moving through different
American landscapes, and the message
that virtually every vehicle everywhere is
powered by ethanol.”
Digital content is always fluid, so the team
has already started on the next phase of site
development. “We’re working on our list of
requested features and will be continually
improving the website,” Ruck said.
FALL 2017
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