Accessible. Mobile. Powerful.
New Growth Energy Website Raises the Bar
Officially launched at the 2017 Biofuels Summit, the
new Growth Energy website—GrowthEnergy.org—
sports a bold look plus a host of powerful features,
and this is only the beginning.
“When we began the audit of our digital properties in
December of last year, our intent was to take a critical
look at the content we were presenting to ensure it
truly represented Growth Energy, our mission, and our
industry,” explained Growth Energy Creative Director
Houston Ruck. “We worked to reshape existing content
and add additional data, reports, and resources.”
Ensuring that the new site was mobile friendly was
a top priority. Mission accomplished. “We sent text
messages to everyone in the room at the Biofuels
Summit announcing that the site was launched and
inviting them to visit,” Ruck said. “I was in the back of
the room gauging response, and everyone immediately
pulled it up and were interacting with the site for a
good, long time. A lot of people came up to us at
the break and said it was great that the design was
responsive. To ensure the site looked good and worked
well on every screen, everywhere, was critical to us.”
Of course, that’s not all it has to offer. “We have
a tremendous amount of information on the site,”
Ruck noted. “When we organized our content, we
considered all our audiences—our membership,
general consumers, the Hill staff and people in
policy areas, and the media. We thought about what
information is most useful for each of those audiences,
then tried to present it the easiest way for each
audience to access.”
“We also spent a lot of time thinking about what we
wanted the site to look like,” added Jenni Roberson,
Growth Energy director of communications and public
“We wanted it to be very compelling—
to grab you from the first click.”
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