AmCham Macedonia Winter 2018 (Issue 56) - Page 33

Winter 2018 / Issue 56 AMCHAM NEWS & EVENTS ALLWEB’S ROBERT PETKOVIC DELIVERS WORKSHOP ON “MEASURING YOUR DIGITAL MARKETING ACTIVITIES” On November 16th, a day before the opening of this year’s AllWeb, we had the pleasure of hosting Robert Petkovic for a thematic workshop: “Measuring Your Digital Marketing Activities”. In the first part of the workshop, Mr. Petkovic offered insights into useful tools and techniques that will allow the marketer to know more about their customer. He also emphasized that it is very important to go beyond the “basic” data shown as a summa- rized result in the dashboard of general analytics tools. NewMedia’s Darko Buldioski and Darjan Radenkovic took part in moderating the second part of the workshop, focused on group work and project-based assignments. The participants, divided in four teams, presented their marketing campaigns, with a specific focus on project goals & KPIs and ways to measure them. The participants were engaged, raised challenging questions, and said that the workshop will bring value for their businesses. AmCham Macedonia Magazine 33