AmCham Macedonia Winter 2018 (Issue 56) - Page 16

Cover Story Winter 2018 / Issue 56 EU’s General Data Protection Regulation – Game Changer in the Digital Revolution In today’s digital business world, mastering privacy and data pro- tection has become an impera- tive. The adequate protection of personal data is in high demand by both customers and regulators. The increased deployment of privacy-invasive technologies, such as Big Data, mobile apps and customer profiling, has been accompanied by a growth in pri- vacy-related incidents and scan- dals. By not adequately protecting personal data, organizations risk losing the trust of their clients and employees. Furthermore, the over- sight and enforcement actions on data protection have been inten- sified by regulators worldwide, which has led to the development of new rules and regulations. The General Data Protection Regulation (GDPR) is the Euro- pean Union’s view on what are the baseline expectations for processing personal information of EU citizens as we continue through the digital revolution. It is a fundamental game changer with a broader geographic reach and it introduces reporting standards, controls, and fines of up to 4 per- cent of the global turnover of a company. 16 AmCham Macedonia Magazine Srdjan Randjelovic Partner Audit & Advisory KPMG in Macedonia The GDPR was ratified after four years of negotiations between European legislators and resulted in a single set of privacy rules across the EU Member States. This harmonization goes even further as the GDPR has cross-territorial implications. All of the affected organizations need to be prepared for it by 25 May 2018 w ‘•ΈΡ‘”AHέ₯±°•ΉΡ•Θ₯ΉΡΌ™½Ι”₯ΈΡ‘”TΈ)=ΈΡ‘”‰…­‘Ι½ΐ½˜Ρ‘•Ν”‘•Ω•±½Α΅•ΉΡΜ°5…•‘½Ή₯…Έ‘…Ρ„)ΑΙ½Ρ•Ρ₯½Έ±•₯Ν±…Ρ₯½Έ‘…Ή•Μ…Ι”₯΅΅₯Ή•ΉΠΈ ΥΙΙ•ΉΡ±δ₯Ё₯Μ)•αΑ•Ρ•Ρ‘…Ёё”Ή•ά1…܁½ΈA•ΙΝ½Ή…°…Ρ„AΙ½Ρ•Ρ₯½Έ€‘1A@€°)έ‘₯ Ν‘½Υ±‰”₯Έ±₯Ή”έ₯Ρ Ρ‘”AH°έ₯±°‰”…‘½ΑΡ•₯ΈΡ‘”™₯ΙΝΠ)‘…±˜½˜€ΘΐΔΰΈ)]‘…Ё…Ι”Ρ‘”΅…₯ΈΉ•άΙ•ΕΥ₯Ι•΅•ΉΡΜ)½˜Ρ‘”AHό)Q‘”AH₯ΉΡΙ½‘Ս•Μ„ΉΥ΅‰•Θ½˜Ή•ά±•₯Ν±…Ρ₯Ω”Ι•ΕΥ₯Ι”΄)΅•ΉΡΜΈM½΅”½˜Ρ‘”΅½ΝЁ₯΅Α½ΙΡ…ΉΠ½Ή•Μ…Ι”θ)AΙ₯Ω…δ‰δ•Ν₯Έ…Ή•™…Υ±ΠθAΙ₯Ω…δ‰δ•Ν₯Έ₯́…Έ)…ΑΑΙ½… ΡΌΝεΝΡ•΅Μ•Ή₯Ή••Ι₯Ήœέ‘₯ Ρ…­•ΜΑΙ₯Ω…δ₯ΉΡΌ)…½ΥΉΠΡ‘ɽ՝‘½ΥЁё”έ‘½±”•Ή₯Ή••Ι₯ΉœΑΙ½•ΝΜΈAΙ₯Ω…δ)‰δ•™…ձЁΝ₯΅Α±δ΅•…ΉΜΡ‘…Ёё”ΝΡΙ₯Ρ•ΝЁΑΙ₯Ω…δΝ•ΡΡ₯ΉΜ)…ΥΡ½΅…Ρ₯…±±δ…ΑΑ±δ½Ή”„ΥΝΡ½΅•Θ…ΕΥ₯ɕ́„Ή•άΑΙ½΄)ՍЁ½ΘΝ•ΙΩ₯”Έ)AΙ₯Ω…δ%΅Α…ΠΝΝ•ΝΝ΅•ΉΠ€‘A%€θA%₯́„ΝεΝΡ•΅…Ρ₯Œ)ΑΙ½•Ν́Ѽ…ΝΝ•Ν́ΑΙ₯Ω…δΙ₯ͭ́Ѽ₯Ή‘₯Ω₯‘Υ…±Μ₯ΈΡ‘”½±±•Œ΄)Ρ₯½Έ°ΥΝ”°…Ή‘₯͍±½ΝΥΙ”½˜Ρ‘•₯ȁΑ•ΙΝ½Ή…°‘…Ρ„Έ)5…Ή‘…Ρ½Ι䁅фAΙ₯Ω…δ=™™₯•Θ€‘A<€θA<₯́„Α•Θ΄)Ν½Έέ‘ΌΑΙ½Ω₯‘•ΜΡ‘”ΑΙ₯΅…Ι䁍½ΉΡ…ΠΑ½₯ΉΠ™½Θ‘…Ρ„ΑΙΌ΄)Ρ•Ρ₯½Έ₯ΝΝՕ́έ₯Ρ‘₯Έ…Έ½Ι…Ή₯ι…Ρ₯½ΈΈUΉ‘•ΘΡ‘”AH°)Ρ‘”…ΑΑ½₯ΉΡ΅•ΉΠ½˜„A<₯́΅…Ή‘…Ρ½Ιδ₯Έ„ΉΥ΅‰•Θ½˜)Ν₯ΡΥ…Ρ₯½ΉΜΈ)…Ρ„ Ι•… 9½Ρ₯™₯…Ρ₯½Έ½‰±₯…Ρ₯½ΈθQ‘”AH₯ΉΡΙΌ΄)‘Ս•ΜΡ‘”½‰±₯…Ρ₯½Έ™½Θ‘…Ρ„‰Ι•… Ή½Ρ₯™₯…Ρ₯½ΉΜΉΌ±…Ρ•Θ)Ρ‘…Έ€άȁ‘½ΥΊ…™Ρ•Θ‘…Ω₯Ήœ‰•½΅”…έ…Ι”½˜₯ΠΈ)½ΥΉΡ…‰₯±₯ΡδθI•ΕΥ₯Ι•΅•ΉΠ™½ΘΡ‘”½Ι…Ή₯ι…Ρ₯½ΈΡΌ)‘•΅½ΉΝΡΙ…Ρ”Ρ‘…Ё„‘…Ρ„ΑΙ½Ρ•Ρ₯½ΈΑΙ½Ι…΄‘…́‰••Έ₯΅Α±”΄)΅•ΉΡ•…Ή₯́ΙΥΈ₯Έ½΅Α±₯…Ή”έ₯Ρ Ρ‘”±…άΈQ‘₯́ɕΕΥ₯Ι”΄)΅•ΉΠ₯́•αΡ•Ή‘•Ή½Π½Ή±δΡΌ‘…Ρ„½ΉΡΙ½±±•ΙΜ€‘•ΉΡ₯Ρ₯•ΜΡ‘…Π)‘•Ρ•Ι΅₯Ή”Ρ‘”ΑΥΙΑ½Ν•Μ°½Ή‘₯Ρ₯½ΉΜ°…Ή΅•…ΉΜ½˜Α•ΙΝ½Ή…°)‘…Ρ„ΑΙ½•ΝΝ₯Ήœ€°‰ΥЁ…±ΝΌ₯Ή±Υ‘•Μ‘…Ρ„ΑΙ½•ΝΝ½ΙΜ€‘•ΉΡ₯Ρ₯•Μ)Ρ‘…ЁΑΙ½•Ν́Α•ΙΝ½Ή…°‘…Ρ„½Έ‰•‘…±˜½˜Ρ‘”½ΉΡΙ½±±•Θ€…Ή)Ρ‘•₯ȁΝՈ΅½ΉΡΙ…Ρ½ΙΜΈ)%ΉΙ•…Ν•…Ρ„MΥ‰©•ΠΙ₯‘ΡΜ聍•Ν́…ΉΙ•Ρ₯™₯…Ρ₯½Έ°)‘…Ρ„Α½ΙΡ…‰₯±₯Ρ䰁•Ι…ΝΥΙ”°Ι₯‘ЁѼ‰”™½Ι½ΡΡ•Έ°Ι•ΝΡΙ₯Ρ₯½Έ½˜)ΑΙ½•ΝΝ₯Ήœ°½‰©•Ρ₯½ΈΡΌΑΙ½•ΝΝ₯Ήœ°…ΉΡ‘”Ι₯‘ЁΉ½ΠΡΌ‰”)ΝΥ‰©•ΠΡΌ„‘•₯Ν₯½Έ‰…Ν•Ν½±•±δ½Έ…ΥΡ½΅…Ρ•ΑΙ½•ΝΝ₯ΉœΈ