AmCham Macedonia Summer 2018 (Issue 58) - Page 28

AmCham News & Events Summer 2018 / Issue 58 Summer 2018 / Issue 58 AmCham News & Events Assessment (PISA) in 2015. Urgent actions need to be taken in order for real changes to happen, by uniting efforts from government, society and the business sector. In addition to corporate social responsibility, establishing long-last- ing cooperation and partnership with educational institutions for enabling continuous transfer of knowledge and capacities toward building a dynamic, innovative and competitive society, was one of the recommen- dations that Ben emphasized. After the talk the attending exec- utives enjoyed a cocktail reception generously supported by Tikves. Executive Leadership Talk with benjamin perks A s part of our Executive Leadership Talks series, on May 29 AmCham hosted Benjamin Perks, the UNICEF rep- resentative to Macedonia, who addressed more than 30 executives. Ben talked about the need for strategic and concerted investment in the development of children as a precursor for a stable and pros- perous society. He also pointed out that investment in children’s educa- tion has to start very early for best results: “You don’t create an entre- preneur at the age of 21, you start creating entrepreneurs when they are as young as 3,” he said. Developed countries aim toward building stronger knowledge econ- omy which lays upon innovation, action learning and creativity that is introduced in schools at earliest age possible. In Macedonia, a little over half of the country’s 15-year-olds scored below basic proficiency lev- els at the international OECD Pro- gramme for International Student 28 AmCham Macedonia Magazine AmCham Macedonia Magazine 29