AmCham News & Events
Summer 2017 / Issue 54
Advertising Ethics –
Global Trends & Regional Practice
The American Chamber of Com-
merce in Macedonia (AmCham
Macedonia) on Thursday, June 29th,
organized an event in the spirit of pro-
moting fair competition and respon-
sible business conduct, by hosting
a debate on ethical advertising in
30
AmCham Macedonia Magazine
Macedonia. Top regional experts
from this field presented at the event,
in an effort to promote the critical
role that self-regulation plays in the
industry. Roughly 100 guests from
the advertising industry, the broader
business community, university
representatives, international orga-
nizations and state institutions
attended the event.
Participants had a chance to hear
presentations from: Saso Pesev
(MKD), Vanda Kučera (SRB), Kamilo
Antolovic (CRO) and Stevan Rand-
jelovic (European Association of
Communications Agencies). Their
presentations touched on globaliza-
tion’s positive and negative impacts
on the creative industry in small mar-
kets, the Serbian advertising indus-
try’s approach to influencing relevant
public policies there, the advantages
of self-regulation of advertising in
Croatia, as well as the major issues
trending on the European policy stage
in Brussels. Pesev highlighted copy-
right protection of artists as important
area for improvement in Macedonia,
citing a lack of local legal expertise
as a major barrier. He said obvious
conflicts of interest (e.g., joint owner-
ship of PR and media organizations)
and a very poor example being set