Cover STORY
Cover STORY
Spring 2018 / Issue 57
Success is the Result of Strong Partnerships and Strategic Approach to Community Investment
Genuine success is possible if we share it with our community . This seemingly simple sentence is one of the essential benchmarks and values of the corporate culture of Pivara Skopje . At the same time , it represents a driving force for inclusion and volunteer engagement for all of us - the employees of Pivara Skopje , in the implementation of the numerous socially responsible activities and long-term projects of the company .
In creating and implementing activities and platforms for corporate social responsibility , Pivara Skopje has a well thought-out , long-term and strategic approach . In this process , we are driven by the determination to focus our efforts , resources , and energy on areas that have a great significance for the quality of life of the entire community . In doing so , we are trying and investing ourselves in creating strong partnerships with the institutions at the state and local level , in the scientific and educational institutions and , of course , the civil sector organizations . Cooperation with them enables us to better understand the needs of the community , and then to create and implement appropriate activities . Certainly , in doing this , we benefit greatly from the experience and support we have from the systems of Coca- Cola HBC and HEINEKEN where our company belongs .
Our work in the segment of social responsibility has a really wide scope , starting with the many donations , sponsorships ,
Autor : Lambro Patche , Public Affairs and Communications Manager , Pivara Skopje and long-term support of various cultural and sports events , and all the way to providing the necessary assistance to the people most in need , especially when dealing with social and natural disasters . At the same time , I would like to emphasize that we are focusing our efforts on the implementation of many socially responsible platforms in areas such as : education and development of young people ; raising awareness for maintaining a clean environment and protection of water resources ; health , safety , and the importance of active lifestyle ; moderate and responsible consumption of alcohol ; and the strengthening of the role of women in society .
We are proud and happy that through our work as a company , but also as volunteers , we have achieved remarkable results in all these areas . One of them , in which we are particularly active , is education and support for the development of young people . For that purpose we established the Educational Center two decades ago , and it is one of the most renowned centers for training and acquiring additional knowledge and skills in the country . Over the years , the management and employees of Pivara Skopje , as well as representatives of our partners and associates , have been transferring their professional knowledge and experience to thousands of young people . In 2016 , we started a new program in the Educational Center called “ Skills for success ,” which consists of free trainings for young unemployed people , especially from socially vulnerable categories . With this program , we want to motivate and encourage young people to take their future into their own hands by providing them with the skills that will help them find jobs or start their own business more easily . In this way we open new perspectives for young people , we contribute to increasing the employment and we further develop the entrepreneurial culture in the country . We expect the number of young people who will acquire new skills through trainings to exceed 5,400 in the first five years of the program .
Another area that we are focused on is , of course , the protection of the environment and water resources . Along with the other members of the Coca-Cola HBC Group , our company has won first place in the world beverage industry for the fourth consecutive year , according to the results and commitments for sustainability and environmental protection in the ranking conducted by The Dow Jones Sustainability Indices . This huge success that did not come randomly . It is the result of countless specific activities and investments in increasing the thermal efficiency and energy saving , recycling and saving of water used in the production process , for which we have built the most modern water treatment , as well as in reducing the weight of plastic ( PET ) packaging , which significantly reduced our environmental footprint . In
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