COVER STORY experience with similar endeavors , both in terms of scale and scope . Successfully implemented programs and references indicate readiness for new , demanding projects .
II . The NGO perspective
Fall 2016 / Issue 51
COVER STORY experience with similar endeavors , both in terms of scale and scope . Successfully implemented programs and references indicate readiness for new , demanding projects .
II . The NGO perspective
Reasons to cooperate
Alternative financing source
NGOs often do not possess sufficient finances to operate continuously throughout the year . This leads to reduced intensity of everyday activities and can lead to losing key staff and motivation . Financing year-round activities is very important for all organizations , and businesses are a viable source of longer term funding .
Reputation and experience building
Sometimes working within just one sector can isolate organizations from the wider environment that includes businesses . Business partnerships give organizations a wider view of their area of interest that is often lacking . Apart from the learning experience , partnerships can mean a lot for the organization ’ s portfolio . Diversification and reach of an organization ’ s portfolio are key factors when seeking new funding sources .
Considerations before partnering
Strategic interests
When approaching businesses , organizations should always consider the strategic interests of the company . This can be best observed by a review of the company ’ s community project portfolio . Other considerations include a more careful analysis of the company ’ s core business . If an organization can only vaguely connect its offering to the interests of the company , then it is less likely that an eventual partnership will work for either side .
Organizational structure
Often , the partnership depends on the answer to the following question : Who should the organization offer cooperation to in a target company ? Prior to approaching a company , the NGO should make sure they find the most appropriate communication channel . Some organizations have existing structures that are responsive to requests from NGOs , but many don ’ t . Timing is also a factor ; budget planning happens in cycles in each company , and it is wise to approach companies at the beginning of the planning cycle ( often in the fall for the following calendar year ).
Communication infrastructure
Not all companies use the same technology to communicate . Some prefer hard copy letters , some e-mail , some a phone call . All can lead to different outcomes .
Word-of-mouth
Branding your organization before approaching a business is a must . Building positive relations within the NGO sector are important , but so is your media presence . Recommendations include regular reporting on day-to-day activities using mainstream and social media . A professional website is no longer a must , but an active social media presence is .
Long-term partnership formula
After forming the partnership , the process of building mutual trust begins . It is a two-way street and a long-term journey . Keeping one ’ s word and understanding the other one ’ s position are everything . Successful partnerships exist and will continue ; the challenge is to overcome obstacles and prejudice to increase the number of these success stories .
AMCHAM MAGAZINE 9