ANALYSIS
Report on Company
Giving Practices in Macedonia
.
The following chart shows the various
causes that companies said they support,
the largest single cause being donations
for individual medical treatments.
1 Read the Reasearch: Истражување на ставовите,
верувањата и практиките за прибирање на ресурси
и соработката помеѓу граѓанските организации и
приватниот сектор, available at: http://donirajpametno.
mk/wp-content/uploads/2015/06/Broshura-MKD.pdf.
22 Fall 2015
Issue 47
Causes Supported
MEDICAL TREATMENT
SPORTS/SPORTING EVENTS
POVERTY ALLEVIATION
HUMANITARIAN DISASTERS
RELIGIOUS BUILDING CONSTRUCTION ; HELP TO
RELIGIOUS COMMUNITY
CULTURAL EVENTS / CULTURE
CHILDREN (WITHOUT PARENTAL CARE, ETC.)
EDUCATION (RENOVATING SCHOOLS, ETC.)
PERSONS WITH SPECIAL NEEDS
OTHER
0
10
20
30
40
50
60
70
80
# of company respondents
Only 17% of surveyed companies responded that they continuously
support the same individuals or causes. The Konekt report also concludes that a very small number of the country’s largest companies
have strategic documents or procedures related to corporate philanthropy. As shown below, roughly half of the largest organizations that
responded to the survey said they support the same cause or individual on a long term basis, while just 12% of the smallest companies said
they did the same.
Duration of Company Support of a
Certain Cause or Individual
250+
# OF COMPANY EMPLOYEES
AmCham member, Konekt, recently published very interesting research on cooperation between the civil and business
sectors in Macedonia.1 For example, the
report shows that:
• almost half of local companies receive
requests for donations and almost 1/3
of them receive up to 10 requests per
year;
• the number of donation requests companies receive directly correlates to
their size;
• 88% of companies said that they
receive most donation requests from
individuals, not organizations;
• 52% of companies said they had
received donation requests from
sports clubs; 50.7% for support of cultural events;
• Local religious organizations target
companies as part of their fundraising
strategies;
• Organizations for culture, sport and
religion target big companies, while
individuals seek donations from companies of all sizes;
• Most company donations are funds,
1/3 are products and only small portion are services. Usually, companies
donate products/services from their
own line of production or field of
work. But some companies confirmed
that they also donated items such as
home appliances, when requested.
9
8
50-249
10
10-49
9
1-9
21
59
19
136
Longterm
Short term