ANALYSIS
Social Media Presence as
Competitive Advantage
Interview with Rick Wion, Allweb 2014 speaker and McDonald’s first-ever Director of
Social Media
EM: What are some of the cuttingedge ways American companies using
social media? Can you name some of the
early adopters and what are they doing
differently?
Wion: There are lots of smart uses of social
media. Here are some of my favorites:
• AJ Bombers: An example of a small
business using social media to attract
new customers.