ANALYSIS
Social media gets down to business
Social media gets down to business
Social platforms making global headlines these days,
like Facebook, Twitter, Yelp and LinkedIn are thriving
on a model that attracts millions of users to use their
platform to do everything from promoting themselves to running a small business to staying in touch
with loved ones. The platforms have succeeded in
attracting a critical mass of users – and, of course,
their personal data – which, in turn, has attracted
advertising dollars from organizations wanting that
access and intelligence. Lots of advertising dollars.
What makes them so lucrative to marketers is the
amount and variety of personal information that
their users offer up to the outside world. Such
detailed data on such a huge number of people have
never before been available. That’s why these networks are likely to change the course of the marketing industry as we know it.
anything to use them, they have to “put up with” a
certain amount of advertising sent their way. This
is, after all, not unique to the social media world. In
fact, the only places people have the right to be completely free of marketing messages is within their private property.
However, keeping users According to a recent
active on social net- Bloomberg Business
works means manWeek blog social media
aging their