CONTENTS
ANALYSIS
06 Social media gets down to business
08 Social Media Presence as Competitive Advantage
Interview with Rick Wion, Allweb 2014 speaker and
McDonald’s first-ever Director of Social Media
11 Winning with Customers Online: T-Mobile and Telekom
13 Key Factors for a Successful Presence in the Digital World
16 Understanding the Needs & Behaviors of Internet Users
17 Employees or an external agency:
Who should handle your social media presence?
19 6 Common Pain Points Felt by Macedonian HR Departments
20 Corporate Income Tax Rules Change Again
23 10 AmCham Macedonia Members Won National CSR Awards
PAST EVENTS
24 14th Annual AmCham General Assembly
27 Members Gain First-hand Insights from IMF Rep
29 Combined Member Efforts Make a Difference at Local School
32 AmCham Macedonia Member List 2014
33 AmCham Advantage Program
Emerging Macedonia is a quarterly publication of AmCham Macedonia. No reproduction of any materials published in Emerging Macedonia is permitted without the
explicit written permission of AmCham Macedonia. The articles in the magazine express the opinions of the authors and do not necessarily reflect the position of AmCham
Macedonia, its members, board of directors or staff. While AmCham Macedonia makes every effort to ensure the accuracy of all published information, AmCham Macedonia
is not responsible for errors or omissions. The magazine is available on our web site: www.amcham.com.mk
EDITOR-IN-CHIEF: Michelle Osmanli • PHOTOGRAPHER: Maja Janevska Ilieva• PRINTING: Propoint Print House
• DESIGN: cover and page 7 courtesy of McCann Skopje •