AmCham Macedonia 1/2019 - Page 19

unequal fight, bringing a benefit to themselves and society. On the other hand, there are Macedonian companies in almost all sectors, especially in the Fast-Moving Consumer Goods (FMCG) industry, which are successfully competing in the global market beside the disadvantage of their “starting position”. But, they do not live on isolated islands of “happiness”, they a still surrounded by the same milieu we described above, and as a part of that milieu they must reform themselves to the process of joining to the “desired company”. So, the main question that arises is what will happen (what would happen) with the integration of our country into the EU? What will be the impact to companies, to the overall economy and finally to the whole society? What will change? Will we lose or shell we win? We cannot free up from the impression that the European Union (EU) in Macedonia is seen almost as religion, probably caused by the extremely long and tortuous process of rapprochement. People perceived EU as Eldorado, as a salvation from all odds, which is normally a complete misguided perspective. There is no better way of preparing to the final stages of integration process then clear objective explanation about what EU is and what are the rules of the game. From my point of view, if I could have a few words to describe what EU is, I’ll say: high competition, high standards of doing business, better access to the new technologies, know - how and assets, possibilities to learn, highly regulated and liberal business environment in same time, opportunities and threats. Being part of that society, for the companies means removing of almost all bureaucratic barriers and getting approach to the markets of 28 countries, but at the same time to be exposed to enormous strong competition which forces you to be effective if you want to be successful. Vitaminka has been developing since 1956, and has thus acquired an extensive expertise in food production, becoming modern equipped leading manufacturing company in the food industry in the country and one of the biggest food producers in South-East Europe. According to specific needs, customers can choose between different flavors and performances. The product range consists of nearly 400 types own branded and private label products within following categories: snacks (flips, chips-pellets), chocolates, chocolate coated products, cream spreads, ketchup, mayonnaise, soups, spices, instant vitamin’s products, teas, biscuits, cookies, breakfast cereals etc. ISO 9001:2008, HACCP, IFS and HALAL implemented standards ensure the high Halal quality of the products. Vitaminka has a long history of activities on the EU market and co-operation with EU companies. It exports to more than 30 countries, including Europe, USA, Canada, Australia and Asia. Among the biggest retail chains that are serving cooperatively by honoring our multi-year agreements are: Lidl, Rewe (Billa); Kaufland; Metro C&C; Spar; Delhaize; Coop; Auchan. Furthermore, the development of trade fairs and increasing their international importance is observed all over the world. Vitaminka participates at the biggest food exhibitions in the world as an exhibitor. ISM and Anuga in Germany, Sial in Paris and Shanghai, Gulfood in Dubai, World Food in Moscow, Fancy Food in New York bring buyers and sellers together to a central location. Vitaminka uses the international exhibitions as the most effective forms of advertising, although they are more expensive and less operational than other marketing tools. The result of this often accelerates the sales cycle through participating in exhibitions’ seminars, in sponsored events, holding meetings at the exhibitions and direct networking on the stand. These events are vital part of the marketing mix of Vitaminka as they create a unique environment in which a wide range of sales and marketing objectives are pursued. EMERGING MACEDONIA 19