COVER STORY
EU Market -
Opportunity to Earn,
Opportunity to Learn!
Ljupcho Veleski, PhD
Manager of Export Department
Vitaminka
I
n the last decades, there is evidence of
increasingly prominent trends in the world
of business globalization, regional integration,
reducing of barriers, workforce fluctuations and
uniform regulations. As a consequence of these
processes, the question of survival is not if we can
live and work under these conditions, but rather
how to adapt more successfully to the new age.
It has impact over the companies and the national
economy, but mostly, on the whole society. This is
especially understandable for companies which
are highly internationalized, as Vitaminka is, and
are constantly in touch with this phenomenon.
Being out of this process, especially when you
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EMERGING MACEDONIA
are coming from a poor and non-integrated
national economy, with high brain drain tendency,
a state of permanent political crisis and hardly
functioning system, is even harder and without
any perspective. As I mentioned, the domestic
market is small, with weak purchasing power,
so in order for our companies to survive and
grow it is necessarily to open themselves toward
international markets. In the global market, they
need to collaborate or compete with companies
coming from highly developed economies, with
sophisticated technology and standards, and
much better financial and institutional support.
They are facing the challenge how to win in this