AMA Insider Spring 2018 / Over 55 - Page 4

President’s message Here’s to You! We’re working harder than ever to add value to your membership—and give back to Alberta communities loved birthdays. I surely did as a kid, when the pas- sage of time moved me closer to all the wonders of being a grownup. But in my 30s and 40s, birthdays reminded me how much there was to do and how little time there was to do it. Now, perhaps because I’m a bit older, I’ve reclaimed the joy of celebrating birthdays with my fam- ily and friends—taking stock of the the past year and looking forward to the adventures that lie ahead. So when Bruce, a member of our AMA family for 38 years, con- tacted us with a unique 60th birthday wish, we jumped at the chance to make it happen. Bruce explained that from the time he was a junior in college, AMA has been there for him. He wanted to immortalize that legacy of service in a scrapbook of his life. Bruce asked if he could have his photo taken with one of our tow truck operators and a member of our executive team. We couldn’t have been more honoured to oblige. Supporting members through life’s milestones is at the heart of everything we do, and Bruce’s request illustrates that in a very personal way. Whether you’re an insurance customer, travel client, driver education student, or member broken down at the side of the road, you’re a part of AMA. We want you to think I haven’t always of us the way that Bruce does—as practically family. AMA got its start in 1926 as a community-led effort to lobby the government for better roads. Community is where we’re from and it’s where our hearts are. It’s a feeling of fellowship that grows out of shared attitudes, interests and goals. This year, we’ll be deep- ening our involvement in Alberta communities, while also broaden- ing our own. It’s looking like the AMA community will soon top one million members. When that hap- pens, we look forward to sharing a special celebration with you. With all this in mind, we’re evolv- ing AMA’s offerings to address your changing needs, and we’re doing our best to deliver the most relevant information, products and services to you where, when and how you want them. For example, we recently introduced convenience tows and home-lockout reimbursement (see page 9), and we’ll be welcoming exciting new reward partners. Last fall we also began publishing two versions of AMA Insider—an effort that will continue as we seek to tailor content to better reflect your interests, and bring you stories that are likely to hit home. If you want to weigh in on what you’d like to see, I’d love to hear from you at What all of this comes down to is respecting the things that make us different while celebrating what makes us the same. As we head into Family Day, I can’t think of a better wish for our organization or our province. Don Smitten President and CEO 4 Spring 2018 AMA inSider