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When Bruce fuller applied for the job of director of AMARewards , he admitted upfront he was a rewards fanatic . He ’ d previously travelled the world as a computer engineer , racking up points , miles and dollars from an array of loyalty programs . The experience has served him well with AMARewards . He knows what members want from a loyalty program and how to deliver the best value .
What is your role at AMA ? I help members save money and earn reward dollars through their everyday purchases . Most members put their reward dollars toward their annual membership fees — which is great , but I want to show them how they can pay for their entire membership each year . I also think it ’ s important to use reward dollars to splurge — on an Alaskan cruise , a trip to the Rockies or a special evening out .
What makes a loyalty program stand out ? The most important thing a loyalty program must do is provide value — both for the customer and the partners .
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It has to have many places where you can earn dollars , miles or points quickly . And it ’ s got to be easy to redeem your rewards when you want , without blackout or expiration dates . That ’ s something we ’ re proud of about AMARewards .
What are you looking for in AMARewards partners ? Our members are practically family , so we look for partners that treat their customers in
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a similar way : Partners that offer products our members are interested in , provide excellent customer service and have a good reputation .
How do you maximize your own reward dollars ? In the last 12 months , I ’ ve earned more than $ 600 in reward dollars by shopping at AMARewards partners for my everyday purchases ; I pay with my CAA Master- Card to earn even more .
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I use the AMARewards Esso reloadable card when I fill up my tank each week . And I make the majority of my online purchases through our eStore , where I earn reward dollars from more than 100 partners like Dell , Hudson ’ s Bay , Home Depot and Indigo . I ’ m a huge coin collector so I now buy all my Canadian coins online through the Royal Canadian Mint ’ s eStore with AMA . I also recently switched my gas and electricity provider : I ’ m now with Burst Energy and earning $ 10 in reward dollars each month . That ’ s $ 120 in reward dollars every year !
What most surprises people about the program ? Members are pretty familiar with our travel and automotive partners , but many aren ’ t aware of all the other savings opportunities when it comes to shopping , dining , entertainment , fuel , health , and the like . If you ’ re going out for a meal , you can save at various partner restaurants . If you need painting , snow removal , dry cleaning or various other services , you can save and earn reward dollars .
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cooper & o ’ hara |
Powerful Deal
add value to your energy bills with aMa ’ s newest rewards partner , Burst energy .
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Sign up ( no locked-in contracts ) and you ’ ll get $ 5 in reward dollars each month with your electricity bill , and $ 5 more in reward dollars with |
your monthly natural gas bill . That ’ s $ 120 in reward dollars annually — enough for your aMa membership renewal ! AMARewards . ca / BurstEnergy |
Track your rewarddollar earnings and transactions . Don ’ t forget : $ 1 in reward dollars equals one canadian dollar . ama . ab . ca / OnlineAccount |