AMA Insider Spring 2016 | Page 4

President’s MESSAGE AMAinsider.com The coolest March Break camps in Alberta Map out a Kelowna road trip Sail away on an exotic river cruise Learn the art of extreme fuel efficiency NEWS DRIVING YOUR HOME TRAVEL THINGS TO DO REWARDS 4 SPRING 2016 AMA INSIDER Welcome to AMA Insider New look and feel, but the same great offers and rewards THE BEGINNING of a new year not only offers us a chance to reflect on times gone by, but also to look forward to the changes and advancements that the year ahead is certain to bring. On that note, I am pleased to introduce to you the first issue of our newly renamed and redesigned member magazine. As you have heard me say many times, our Association’s strength comes from the people who belong to it, and it seemed to me that it was time for our magazine to tie itself more closely to the organization. While the name Westworld has graced this cover for many years, I feel the new name, AMA Insider, makes a stronger connection to AMA and to the magazine’s purpose: To give our members an insider’s look at the value of membership, a look at the people inside AMA delivering that value, and some inspiration, tips and advice to help you live your best life. And for those of you who love our travel stories, have no fear—you’ll still find all of our great travel-related content. Good things get better when they evolve and adapt. That’s always been our approach at AMA. We recognize that great content is one of the main reasons you love our magazine, so we are working with a new publisher whose approach to content extends far beyond our quarterly print magazine. We’re deeply committed to bringing you great stories from across our Association and Alberta. So we are launching a new AMA Insider website to deliver fresh, quality content to you on an ongoing basis. In upcoming issues, you’ll find news and information about AMA’s initiatives in the community—from Shredding Events and free Car Care Clinics to Seniors’ Driving Evaluations. We’re preparing columns for travellers, auto enthusiasts and members interested in saving money and maintaining their home. Plus, the new “Weekender” section highlights local finds, so you can explore our own beautiful Alberta backyard. We’ve added a family section for our Kids Go Free members. (If you haven’t heard about it yet, Kids Go Free is a new benefit for our members’ kids, 15 years old or younger.) Register your kids to receive AMA coverage and benefits under your Plus or Premier membership for free. This year, we expect our AMA family to grow to be a million strong. That’s a million people supporting safer communities and earning real savings and rewards—beyond the roadside assistance coverage and peace of mind that come with membership. Nearly a million Albertans see that we listen and deliver products and services that are important to them. I am pleased that so many of you take time to share your thoughts with me. It’s feedback from members like you that continue to make our Association relevant and valuable. You can always reach me at [email protected] Don Smitten President and CEO CURTIS TRENT New!