The good thing with digital marketing, is that you can accurately measure your return of Investment with the assistance of captured Data. You can tell how many people have subscribed to your services in relations to the actual sales you have made, this is a different case for traditional marketing like TV advertising and print advertising. It’s hard to tell how many people have seen your AD and reacted to it.
For any business to succeed you must take your products and services to where the consumers are located or spend most of their time. The internet forms a global village where most people spend their time either through their computers, smartphones or cyber cafes trying to look for information, do research, catch up with their networks through social media. The internet therefore forms a haven where all firm should ‘pitch their tents.’
Alumni Win Wazee Vijana Rugby Tournament
By Lisa Kahuthu
ALUMNI MAGAZINE | 34