Alma Emprendedora Alma Emprendedora Issue 003 2014 | Page 50

schedule these ahead of time in
Facebook pages and using services
like Hootsuite or SocialOomph. Go a
step further and pay for promoted
posts in Facebook. You can share in
Linked Groups by using Oktopost, but
is better to add context to post rather
than just sharing a link. Help your
readers also distribute for you by
adding social tools in every article for
easy sharing. Go a step further and
include Tweet-able phrases (with a
Twitter link) within your post for easysharing on the spot by using
ClickToTweet.

Tip #9:
Think Mobile
Most content is now consumed in
mobile devices, so consider how your
story will be read in one. First is to
make sure your site or blog is mobilefriendly. Second, create stories that are
more concise (500-600 words is ideal),
as people have a shorter attention
span. If a story needs to be longer, add
impacting quotes that appear later in
the story, so readers get a preview of
what's coming ahead. Also, picture lists
work better than photo galleries as
readers don't want to need to hit that
"next" bottom 10x from their device
and they are more prone to share the
story.

Pónlo en Práctica

Si aún necesitas ayuda
poniéndolo en práctica, contacta a
nuestra columnista y
experta en la materia:

Anllelic Lozada, M.S.
Personal Branding & Career Coach

51 ALMA EMPRENDERORA