Alma Emprendedora Alma Emprendedora Issue 003 2014 | Page 49

“You can also make your beautiful photos easy to share in
Pinterest by using the ‘J Query Pin it’ plug-in.”

be afraid of also adding link outs to
external sources, as these will add
credibility and added SEO to your
content. Make sure these are relevant
to your content and come from a wellrespected source.

Tip #6:
Be Consistent
Frequency is important as search
engines will crawl your site more if
content is updated often. Posting one
story per day for 10 days is much more
efficient than posting 10 stories in one
day. Stick with a frequency that's
manageable for you. Many blogs do
very well with posting a really quality,
SEO-friendly story per week, and is
smartly shared in social networks.
Timing is also important.

Tip #7:
Add Multimedia
Search engines are now "universal,"
meaning they show text alongside
photos, tweets and videos. Adding
relevant photos and videos to your
story will not only add more
engagement (according to
McKinsey.com, quality visualizations
are 30x more likely to be shared than

only text), but search engines will see it
as more relevant. Make sure your
multimedia file names and captions
are also search-friendly so they can
also appear in the image/video
searches on their own. You can also
make your beautiful photos easy to
share in Pinterest by using the ‘J Query
Pin it’ plug-in. Infographics are a great
way to include information in a visual
way. Use free services like Visua.ly and
Visualize.me to create yours. Make
sure your story includes [PHOTOS]
[INFOGRAPHIC] and/or [VIDEO] within
your headline to alert readers of
inclusion to make them more clickable.

Tip #8:
Distribute,
Distribute
Every story should be posted in your
Facebook profile or page, Twitter and
even Pinterest and Instagram (using
your story picture). You can make this
task automated so every post is
posted in all your social platforms at
once by using free services like Dlvr.it
or Twitterfeed. Also share posts
multiple times as feeds move fast and
people are not always engaged, so its
easy to miss your content. You can

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